What does it take to make a company turn into fashion brand? Some of the most niche fashion brands, their stories, challenges and how they turned them into their advantage.
Here are 5 categories of challenges in fashion business that fashion entrepreneurs fail to focus on at the start of a new brand/business/product launch. This article will help you figure out what you can do about these challenges.
Ever wondered what size should you launch your brand in? S, M, L and in what quantities? What about colourways? Should you include more styles in each? Here is your answer.
Have an idea and don't know what to do with it, where to begin and what is important to know? Read the answer below
The story of two women meeting at a marathon, becoming fast friends and deciding to change girls lives - one ethical underwear garment at a time.
ZAAZEE is an award-winning British women's sportswear brand. Founded by Deborah Todd - a bubbly and buzzing "force of nature" kind of a woman, the brand is focused on creating stylish feminine designs that feel good while you exercise.
Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the…
As anyone who knows or follows the luxury goods industry will tell you - there are luxury goods companies and then - there is Hermes. The family owned leather goods maker is a true champion of "the art of craft". They continuously find new…