Fashion Brand

Here are 5 categories of challenges in fashion business that fashion entrepreneurs fail to focus on at the start of a new brand/business/product launch. This article will help you figure out what you can do about these challenges.

Ever wondered what size should you launch your brand in? S, M, L and in what quantities? What about colourways? Should you include more styles in each? Here is your answer.

Have an idea and don't know what to do with it, where to begin and what is important to know? Read the answer below

Discovering Qiviut & Co So - a new brand, yet to be discovered, over-exposed and over-commercialised, feels strange and special, both at the same time.

The story of two women meeting at a marathon, becoming fast friends and deciding to change girls lives - one ethical underwear garment at a time.

ZAAZEE is an award-winning British women's sportswear brand. Founded by Deborah Todd - a bubbly and buzzing "force of nature" kind of a woman, the brand is focused on creating stylish feminine designs that feel good while you exercise. 

People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.

Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the…

With the help of our expert from Sheridans Media lawyers we bring you the top 10 tips of how to protect your brand.

The inspirational designer Elie Tahari spoke at Manhattan's Fashion Institute of Technology last night, providing motivational advice for students with similar career goals and answering questions about how he made his way in the fashion…

As anyone who knows or follows the luxury goods industry will tell you - there are luxury goods companies and then - there is Hermes. The family owned leather goods maker is a true champion of "the art of craft". They continuously find new…

Nick Robertson the CEO of ASOS, the world-renowned online fashion retailer for twenty-somethings, describes his journey of becoming the second largest online retailer on the planet as being 'luck at every junction'.