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How to Protect Your Designs From Being Copied

How to protect your designs

Individuals and brands don’t mind copying a design, if they think they can get away with it. In this article, we cover various ways in which you can stop getting plagiarised and protect your future designs.

What happens during an intellectual property battle?


There are so many things that you prepare yourself for when launching your fashion business, but no matter how ‘ready’ you are, receiving a letter that could threaten your business, and an intellectual property (IP) battle with a big brand would shock anyone. So what happens when a fashion start-up is told that the unique name created for their brand, is an infringement on a big brand’s trademark? It happened to Michaela Anderson last year, and she shared her journey with us to inform others.

Brand Policing & IP Rights Infringement

Utelier - legal corner - brand policing & IP infringement

Tahir Basheer of law firm Sheridans uses an example of a trademark infringement case to explain why brand owners should have a brand enforcement strategy in place.

The Registered Trademark and Your Brand

registered trademark

Brand logos will be gracing the silhouettes of bloggers and many other FROW members this weekend at the London Fashion Week shows – and lusted after by many other fashionistas in attendance.

There is a lot more to branding than simply a product being recognisable to others, as Tahir Basheer – an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – explains.