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What is a Fashion Lookbook and How to Create one?

fashion lookbook

Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.

E25: These 6 Brand Positioning Mistakes Are Keeping You Stuck

Fashion Brand Positioning

If you are frustrated that your brand is not growing faster, you might be making one or more fashion brand positioning mistakes. In this episode, Karolina Barnes is jumping in with Dessy and discussing what is “fashion brand positioning” and what are the most common mistakes brands make that is keeping them stuck. Mentioned Resources: […]

9 easy ideas to increase sales for your fashion brand

increase sales for your fashion brand

Many fashion brand owners and entrepreneurs I speak to often complain about lack of sales and ask “how do you increase sales for your fashion brand”? They blame the economy, social media and everything under the sun. Their brands and businesses suffer, struggle and often close because of no sales. The reality is somewhat different. […]

Top Tips for Showing your Brand at the Fashion Trade Show

fashion-trade-show-IIGF-india-how-to-participate-

Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.

3 Tips to Make a Perfect Garment Sample

perfect garment sample

Making a perfect garment sample good enough for the factory to follow through to production, can be approached in three ways. Whichever way you choose, your final outcome is to produce items to a very high standard so that they can be used by a factory as a template for your production.

How to Excel at Fashion Wholesale with Your Brand

fashion wholesale

Once you make the decision to go into fashion wholesale with your products, to shops, you will need to ensure that you have all of the necessary supporting materials. These include sales items and selling information packs.