The 9 C’s vital to how to grow a fashion brand in 2020
Knowing how to grow a fashion brand is always useful, least of all because it can be very costly. I often say that launching and growing a fashion business is akin to throwing money...
Why using leftover fabric is good for the fashion industry
Leftover fabric, deadstock materials, surplus stock…these are words that a decade ago were not part of the fashion vocabulary. If you had included them in a fashion conversation, you would have raised eyebrows. Yet...
9 Effective Ways to Launch and Grow a Fashion Brand Online
To launch and grow a fashion brand online seems like a glamorous way to make a living. Fashionistas and those with an eye for style would be perfect for this job. Unfortunately, there’s more...
Lessons Learned from Launching a Fashion Fine Jewellery Brand
If you want to discover what invaluable lessons I learned from launching a fashion fine jewellery brand, then read on. It is often said that hindsight is 20/20 and in the case of launching and...
Reduce Your Carbon Footprint By Shopping Size Wise
Every day, the average person creates enough waste to fill a trash truck. That means that you're responsible for producing around 4 pounds of garbage per day! As more people turn to their computers...
How to Clear Excess Stock and the Importance of It to Your Fashion Brand
In product-based businesses, the issue of excess stock is often a problem that is overlooked. It is, in fact, one of the silent killers known to the fashion business. Being aware of it and...
9 easy ideas to increase sales for your fashion brand
Many fashion brand owners and entrepreneurs I speak to often complain about lack of sales and ask "how do you increase sales for your fashion brand"? They blame the economy, social media and everything...
The Secret Sauce to a Successful Cohesive Fashion Collection
Designing a fashion collection is relatively easy. Anyone can do it. But creating and putting together a cohesive fashion collection that sells requires you to know the secret sauce. Say YES if you want...
The Top Seven Fashion Pricing Strategy Mistakes Brands Must Avoid
Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially...
How to Build Fashion Brand Trust Faster
In today’s oversaturated market, to build fashion brand trust, stand out and build or create a loyal following is not so easy. Not impossible, but not easy compared to even a few short years...
How to approach fashion clothing manufacturers and get a reply back
It's not easy to find fashion clothing manufacturers but getting them to reply to you is a whole new level of challenge, most entrepreneurs are not prepared for. https://youtu.be/XH91WUtRq-A When they are ready to start working...
How to Infuse “Know, Like, Trust” Factor Into Your Fashion Brand
Infusing your fashion brand with Know Like Trust factor is incredibly important in today's oversaturated designer fashion market. Or any industry for that matter. Gone are the days when, if you served your customers nicely,...
How to Launch Your Fashion Brand According to Your Niche (Part 3)
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. To grow your fashion brand is a whole other story. In this final...
How to Launch Your Fashion Brand According to Your Niche (Part 2)
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and...
How to Launch Your Fashion Brand According to Your Niche (Part I)
When starting a fashion business, much like starting any business, there are some rules that apply and are there for a reason. Rule number one is to know your niche. That knowledge is the...
The Challenge Western Brands Face in Working with Clothing Manufacturers Overseas
Working with clothing manufacturers overseas is a natural progression for many fashion brands. The move is often necessitated by two main factors - a need for larger volume production or a necessity to reduce...
7 Mistakes Career Changers in Fashion Industry Make
https://youtu.be/wkC0a5O0zag The fashion industry is like no other. To those on the outside – it is a glamorous and glitzy industry that looks fun and promises fame and riches. The truth is far from it....
Top 5 Reasons Why Not to Discount Your Fashion Brand Products
The 2008 global recession has a lot to answer for. Aside from so many fashion brands and retailers closing doors and filing for bankruptcy, many barely survived by adopting a discounting strategy and reducing...
101 Sewing Seams – Your Invaluable Tech Pack Helper
Have you ever wondered how many seams there might be available for designers to use? Bet you haven't! Nor had we until we saw a book on it and the fact it said on the...
5 Ways Startups Can Use Tech Packs to Cut Costs and Save Time
Tech packs! Love them or hate them, if you're in fashion - you simply need them! Like anything in life, the quality of the outcome depends on the quality of the input. In fashion, this...
Why do so many fashion brands fail?
For an industry as dynamic and fast-paced as fashion, why do so many fashion brands fail? A topic that's covered more and more of late, in the wake of so many retail stalwarts and...
6 Most Widely Used Garment Printing Techniques
Were you aware that there are six, yes six popular methods presently used to transfer coloured patterns onto cloth? No, neither did I. With so many different available options, it is useful to know what...
9 Tips for Planning a Fashion Photoshoot
To plan a fashion photoshoot is incredibly time-consuming and setting aside weeks, and even months, to arrange everything is quite common. The more time you give yourself, the less stressful the experience. https://youtu.be/m_jV0XoqaQs Once your samples...
How to size label your clothing range – letters vs numbers
Selecting the correct size label for your clothing range and whether you use letters or numbers sends a clear message about the market you aim to enter. Their use isn’t based on random selection. Both...
What is a Technical Drawing in Fashion Design?
Providing factories with a "Technical Drawing" otherwise known as a "Flat Drawing" is one of the essential requirements when manufacturing garments or accessories. Whether you are a designer who has skills in fashion sketching, or...
5 Challenges Fashion Entrepreneurs Overlook
Here are 5 categories of challenges in fashion business that fashion entrepreneurs fail to focus on at the start of a new brand/business/product launch. This article will help you figure out what you can do about these challenges.
What are the Basic Costs Associated with Sample Development?
What is sample development and how to work out & plan how much money you will need for sample development if you are just starting out?
Fashion Job Opportunities for Students After Graduation
Are the students learning anything valuable (i.e., updated) in terms of the real-world fashion jobs? After graduation, students are not left with enough opportunities thus, leading to designers only. Here we explore more fashion jobs opportunities after graduation.
How to Protect Your Designs From Being Copied
Individuals and brands don't mind copying a design, if they think they can get away with it. In this article, we cover various ways in which you can stop getting plagiarised and protect your future designs.
How to Get the Best Out of Your Mentor [and grow your business]
We all need mentors in some point in our lives. Whether it's our own business or a 9 to 5 job, these top tips will definitely help us find the right mentors for us and get the best out of them.
7 Eco-Friendly Practices Every Small Fashion Business Can Do
Brands with any integrity have been thinking of ways to build their businesses with a sustainable advantage for a while now. Below are 7 Eco-friendly practices that a fashion business can do to contribute to sustainability in the fashion industry.
How to Work with Fashion Manufacturing Companies as a Startup
Working with fashion manufacturing companies is easy if you know and follow the few simple do's and don't do's most entrepreneur learn the hard way. Don't be one of them - read this and get a start on the right track.
9 Top Tips to Get the Best Out of Your Pattern Cutter
How to get the best out of your pattern cutter should be at the forefront of your mind if you’re about to embark on developing a fashion range. Learn how to prepare for your meeting.
The Ultimate Guide to ‘What is a Wholesale Fashion Line Sheet?’
A wholesale fashion line sheet is an essential sales tool for every brand no matter how small or large must present to buyers if they are to be taken seriously.
The Fashion Switch: The New Rules of Fashion Business
The Fashion Switch is an essential easy read for anyone interested to start a fashion business or even for those who are already in the industry. It is insightful and practical, peppered with case studies and examples of business mistakes or wins.
How to Start a Handbag Line?
To start a handbag line in such a competitive retail marketplace is a brave endeavour and definitely not for the faint-hearted. All aspects of its development need to work harmoniously in order to create a ‘perfect storm’.
7 Top Tips How to Avoid Manufacturing Drama During the Chinese New Year
The Chinese textile manufacturing industry is one of the world’s biggest apparel exporters to the west. But their Chinese new year celebrations can affect negatively your fashion business. Read and learn how to avoid this from happening.
What is a Fashion Lookbook and How to Create one?
Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.
How to Select the Best Fashion Fair to Show at?
The Fashion Fair used to be all about selling. But it is now much more difficult to actually take an order at a Fashion Fair as they have now become marketing exercises and not sales events.
How to Make the Best of Minimum Order Quantity (MOQ)?
MOQ (Minimum Order Quantity) is a requirement of factories - the lowest quantity of a certain product that a supplier is willing to produce.
How Cutting Fabric for Production can Bring You Savings
Cutting fabric for production is a skill seasoned professionals know about and use as a way to make savings. Scaling up from sampling to production is a huge leap in regards to fabric and trimmings consumption.
“Double Double” by Cameron Herold
"Double Double" by Cameron Herold is a business book full of 'unexpected' lessons. The premise behind it, that if you followed the basic teaching of it, you will double your business in three years.
What Makes a Perfect Fitting Session?
Read on to learn what makes a perfect fitting session and what you must ensure you have in place if you do not want to waste time and money.
Fashion Product Testing: Basic Tests you Should be Doing Regularly
Fashion product testing Furthermore enables the reduction of risks such as product recalls, helps protect your brand and gain the trust of the consumer. Learn what are the basic tests you should perform for your product.
How to Find the Right Factory to Make Your Product
How to find a factory to make your product? A common question anyone looking to turn their fashion idea into a reality will ask countless times. Not because it is hard to find contacts these days, but simply because the prospect of contacting a manufacturer, whether by phone or through email, for the first time can be a scary one.
The Importance of Fashion Care Instruction Cards
Care instruction cards are an excellent way to communicate your brand values and educate your customer about your product, especially if your products are handmade or use any specialist materials.
Cut Make and Trim (CMT) vs Fully Factored (FF) Fashion Manufacturing
As a fashion designer, exploring the options in regards to manufacturing, there are many things to consider. One of the hardest and most important decisions would be how to get your bulk production made. Learn how successful brands do it and the two most widely used methods they work to.
Top Tips for Showing your Brand at the Fashion Trade Show
Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.
11 Top Tips for Working with Indian Manufacturers
Working with Indian manufacturers offshore is a good option for any growing fashion brand looking to improve margin, but before you embark, consider these wise words and the benefit of others experiences.
3 Tips to Make a Perfect Garment Sample
Making a perfect garment sample good enough for the factory to follow through to production, can be approached in three ways. Whichever way you choose, your final outcome is to produce items to a very high standard so that they can be used by a factory as a template for your production.
Fashion Insider Tips for Sourcing Fabric Efficiently
Sourcing fabric for new fashion collections is one of the most exciting aspects of running a fashion label. Learn how to do it better with our top tips.
The One Thing by Gary Keller
The One Thing by Gary Keller is an insightful book about eliminating what you want less and including what you want more. The One Thing reaches to a near about perfection in delivering what it promises - mastering ONE THING.
Offshore manufacturing vs local manufacturing: What is the right manufacturing location for your brand?
Before embarking on production for your fashion start-up, you will no doubt research the differences between manufacturing locally or offshore. Costs will surely be at the forefront of your mind, but there are so many other things to consider.
What is a Critical Path and Why your Business Needs it?
What is a critical path in fashion? It is a continuously reviewed system, which is used to track the progress of fashion projects and production deliveries. A production plan that contains a list of all of the necessary activities that are required to be done within a particular time frame.
Part 2: The Fashion Design Process from Idea to First Sketch
Wanting to launch your own fashion brand is on the wish list of many fashionistas. While many dream about it, only a few get to see their idea realised on paper. The fashion design process takes time and what may have seemed like a simple idea at the start turns into Pandora's box.
What is a Fashion Mood Board and how to create one?
At the start of every new season, fashion designers sift through their research and distil the essence of it into what is commonly referred to as "fashion moodboard". A visual diary of details and inspirations that will later serve as a guideline and constant source of further inspiration while finalising the new collection.
Part 1: The Fashion Design Process from Idea to first sketch
Ever thought of starting a fashion label? Many do - every day and as soon as they think about it, their heads get inundated with questions... Questions about the design process in general like... Do ideas come from inspiration or from materials? What is the best way to go about designing a collection?
How to Excel at Fashion Wholesale with Your Brand
Once you make the decision to go into fashion wholesale with your products, to shops, you will need to ensure that you have all of the necessary supporting materials. These include sales items and selling information packs.
The easy guide to Fashion Sampling
Whether you are new to the industry or seasoned professional, embarking on product fashion sampling is one of the most exciting and satisfying parts of the design process.
A fashionista’s guide to the basics of Pattern Grading
Creating pattern for garments is exciting, but the art of pattern grading is a skill not many posses. Yet the mass market relies on it for scale.
The Basics of How to Start a Fashion Business
Starting your own brand can be the most exciting thing in the world. Designing your dream line and the prestige of selling your collections in renowned stores are surely very enticing. However, the reality of setting up shop will be something entirely different to your initial perceived idea. Read up and find out what is vitally important to know before you start.
The War of Art by Steven Pressfield
A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. Always wanted to write, start your own business, or paint? What is stopping you?
Atlas Shrugged, by Ayn Rand
Atlas Shrugged is a black and white story of characters that are destroying themselves for reasons that will baffle you. It is not a story for the faint-hearted.
Top tips on growing your business exposure with Pinterest
Pinterest is a social media platform of choice for brands, due to the ability to curate visual content and drive traffic to the brands' commercial channels.
What is “Just In Time” Manufacturing?
In the 1940s the Toyota Motor Company pioneered a type of manufacturing called "Just-In-Time." Its objective was to eliminate waste, inconsistencies, and unreasonable requirements from the production process, thus resulting in improved productivity. Simply put, it meant making only what was needed, when it was needed, and in the amount needed.
Finding a Pattern Cutter can be easy if you know what to look for
Finding the right pattern cutter for your needs can be a daunting experience. Often people in the industry say that good pattern cutters are like gold dust. Knowing how to find the right one can be hard or easy if you know how to look for one. Read on to learn what to look out for.
11 ways to screen fashion factories before working with them
Asking fashion factories key questions before working with them will save a lot of time, money and heartache. Learning how to identify the best from the rest will be the single most important skill you need to develop.
What is a Garment Tech in the fashion industry?
The mysterious person who liaises with designers, adapts designs to suit production methods, sources fabrics, and accessories, undertakes quality evaluations of materials and responds to product queries, including complaints, from wholesalers and customers is the Garment Tech.
Tech Pack vs Specification Sheet – What’s the difference?
As a designer in the fashion industry, it’s a necessity to deal with factories and manufacturers. Knowing the difference between Specification sheet and Spec pack (often referred to as Tech Pack) and using them to your advantage can make or break your business.
The Ultimate “How To” Guide to Working With Denim Fabric
Did you know that it takes 10,000 litres of water to make one pair of jeans! But please don’t let that put you off working with denim. It’s one of the most distinctive, hardwearing and versatile fabrics available for use in the fashion industry.
How to Win Friends and Influence People, by Dale Carnegie
Ask any successful entrepreneur what book has helped and influenced them most, and chances are most will mention this perennial favourite. Dale Carnegie's best seller, written in 1937 is timeless and as relevant as ever before, even in today's competitive world.
What is “Pantone colour” and why is it important in fashion design?
The Pantone Matching System (PMS) is widely sued in the Fashion industry and was created to allow designers of any discipline to 'colour match' specific colours when a design enters production stage—regardless of the equipment used to produce the colour.
Fashion Photography Basics
For all the energy you spend designing and creating, it’s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.
9 Tips To Help You Find The Right Fashion Manufacturer
Finding the right fashion manufacturer for your idea is not an easy task at the best of times. In fact, entering the world of manufacturing can be a heady mix of initial excitement followed by angst, unnecessary expense, and frustration.
How to best communicate design ideas (even if you can’t draw)
The fashion industry is a highly visual marketplace. Most designers communicate design ideas through drawing, toiling, and sampling.
The importance of Quality Control in fashion manufacturing
Quality control in the fashion manufacturing industry is incredibly important. Failing to maintain certain standards can lead to all sorts of problems, especially for a start-up company. Without a track record for selling your products,...
Aim for “good” rather than “perfection”
When you run a business, you cannot afford to chase "perfection". Commercial thinking must be exercised, deadlines respected and the business needs put first.
How to Find the Best Sewing Machine for Your Needs
Learning how to sew is a little bit like cycling. Once you learn it, you never forget it. And once you know how to sew – you want the best sewing machine for you...
Everything You Need To Know About The Sample Making Process
Embarking on garment sample making is one of the most exciting and satisfying parts of the design process. Bringing your ideas to life in the form of a tangible product is the icing on the cake after months of designing, fabric sourcing and pattern cutting.
5 No-Brainer Tips to Increase Brand Value
People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.
Turn an idea into a finished product
While in the past one may have had an idea and not done much about it, today - we have an idea and we know we have infinite possibilities to make it happen.
3 tips for launching a website in no time and on a budget
Launching a website is no longer a choice for a business. Regardless of the size, industry and location - not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.
The Freelance Fashion Designer’s Handbook
The Freelance Fashion Designer’s Handbook is your essential guide on how to work for yourself and take control of your career.
10 Tips how to register a trademark
Registered trade mark protection gives the registered proprietor the exclusive right to use the brand.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion an essential tool for anyone serious about science-based business strategies.
What is a Fashion Spec Sheet and why you need one?
If in architecture you cannot build a good building without a blueprint, in the fashion you cannot create a product without a Specification sheet. Let's learn all about Fashion Spec Sheet in this article.
Simon Sinek: “Start With Why”
Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do.
The Importance of the Pattern Cutter in Fashion
Every successful fashion brand has a hidden pattern cutter in the background. Read why it is so important to have one and the types of pattern cutting available to designers today.
What is a Fashion Tech Pack and why do you need one?
No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.
7 Most Common Fashion Business Mistakes
Fashion business mistakes are easy to make and hard to correct. Seemingly small, they can fast lead to the death of your business in a matter of months or less. We look at what they are and how to avoid them.
Business Crowdfunding for Fashion Brands
Many emerging designers are making the decision to crowdfund their projects - a great post-recession fundraiser - to create a product that they love and know their target consumers will also love, and buy.
How to get over your fear of public speaking
Public speaking can help you with everything from winning pitches to gaining exciting PR opportunities so perfecting this art is essential.blog
6 Productivity Hacks to Save Time and Money
For any entrepreneur, time is of short supply and of great demand. So here are 6 simple productivity hacks that may help a little manage your time better.
21 tips on how to launch a successful Kickstarter campaign
Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowdfunding means not parting with any equity.
5 tested tips for finding the right fashion manufacturer
Finding a good manufacturer is not as tricky as many believe it to be. Like with any first business meeting, you need to go prepared and armed with clear information about who you are, what your business is about, where you want to go, and what you need out of this meeting.
5 Reasons You Need a Business Mentor
Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one i.e. they are already successful – almost without fail currently have or have had one in the past, because they know and understand the value a good advisor brings.
Simple Fashion Branding Basics for Start-Ups
Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.
9 Tips for Coping with the Overwhelm of Fashion Trade Shows
Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.
How to design a commercially strong fashion collection
Launching and running a product based fashion brand more often than not revolves around the creation of collections. The quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest.
How to Ensure Your Business is Cyber-Secure
As a fashion business owner, there are more than just deals and a workspace to secure at the end of your working day. You also need to make sure that you are cyber-secure, Tahir Basheer of law firm Sheridans shares his advice on how to do so.
How to Network Even If You Hate It
Being in the fashion industry means that you have to schmooze (read: network as a professional) at events. But being a fashion business owner means that you have to effectively network with a range of people, at a number of different events.
Finding Investors for Your Fashion Business
If you have decided that finding an investor for your fashion business is the best option for you, here is some advice on how to prepare yourself to find the right one; whether you’re looking for a venture capitalist, an angel investor, a super-angel or a growth investor.
Crowdfunding from a Legal Perspective
If you are considering crowdfunding to launch your fashion product, there are a number of legal issues that should be considered before trying to raise money through a crowdfunding platform. Tahir Basheer of law firm Sheridans shares his advice to keep you ahead of the game (most of the points are relevant to Equity Crowdfunding).
4 Top Tips for Working With Bloggers
Working with bloggers has become a mainstream modus operandi for anyone looking to gain media exposure for their brand. Here are some tips and tricks.
5 Top Tips for a Successful Pop-Up Shop
Have you thought about running a pop-up shop to sell your products? If you are, there are many points to consider to ensure that your brand’s message is translated to your target audience.
Legally Preparing for Investment
Many fashion start-ups seek out investors in order to grow their businesses, but there is a lot that you need to know about investment. Tahir Basheer of law firm Sheridans has the key information that you need to know.
Marc Worth: Ten Commandments for Your Fashion Business
At the Enterprise Nation’s Fashion Exchange event on Wednesday 16 September, Founder of WGSN and CEO of Stylus, Marc Worth shared his advice with fashion entrepreneurs on running a successful fashion business. It was a day filled with entrepreneurial spirit, and fashion professionals sharing knowledge and experience, and making new contacts.
Design and Product Development
It is no secret that the fashion industry is predominantly a product-based industry. Success is often underpinned by great design, strong product and well-structured collections. Learn how to translate your ideas correctly into the products that you want.
Top Tips for Fashion Vloggers
If you vlog for your fashion business, Tahir Basheer of law firm Sheridans explains what you need to consider.
The Law and the Employment Contract
Being a fashion start-up business owner means that you need to wear a lot of hats, and one of the most challenging to make fit, is the legal hat. So this week, Tahir Basheer of law firm Sheridans explains what issues need to be addressed regarding employment contracts.
The Best Ways to Allocate Your Budget
Rarely does a new business start with enough money to last until a profit is turned. It might happen in the movies, but what happens in real life - more often than not - is that you start spending some or all of the capital you have raised.
5 tips on how to work with a manufacturing supplier
Here are some tips on how to work with a manufacturing supplier.
The Do’s & Don’ts of Communicating with Factories
How frustrating is it when you contact factories or suppliers and get no response? Here are the Do’s and Don’ts of communicating with factories so that you get better results.
Anti-Competitive Arrangements Explained – Part 2
In his last article, Tahir Basheer of law firm Sheridans explained what anti-competitive arrangements mean for you. This week he explains vertical agreements and how fashion businesses can be affected by them.
5 Top Tips on Protecting Your Intellectual Property
ACID, the organisation concerned with helping designers and manufacturers to protect their intellectual property, explain what to do to prevent someone ripping off your design and more.
Financing a Fashion Business: Start Up Guide to Funding your Business
Financing a fashion business is essential for success. Some businesses don’t require large capital at the start. Sadly for most fashion businesses. Learn how to fund your fashion start up.
Equity vs. Debt
Financing a business can come in many forms, but regardless of how you raise cash, more often than not you will be dealing with equity or debt. So, let’s explain what they are, and how they can work for or against us.
Anti-Competitive Arrangements Explained – Part 1
The UK’s Competition and Markets Authority announced that it had opened an investigation into suspected ‘anti-competitive arrangements’ in the UK clothing, footwear and fashion sectors. Tahir Basheer, an Industry member specialising in fashion and media law for leading London-based law firm Sheridans, explains what that means for you.
6 things to remember when launching a fashion business
Well done! You’re about to launch your fashion business, there is so much you need to focus on and your mind is busy with endless to-do lists. We’ve compiled the key things that you need to bear in mind to give you clarity, and act efficiently and effectively.
3 Top Tips for Better Fashion Product Pricing
Fashion product pricing is essential, yet tricky to get right. To make your fashion business work, one of the key things you must do is make a profit. Learn what is required in order to get the price right outright.
Brand Policing & IP Rights Infringement
Tahir Basheer of law firm Sheridans uses an example of a trademark infringement case to explain why brand owners should have a brand enforcement strategy in place.
How To Write A Fashion Press Release
A well-written and curated press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity.
Becoming a Franchisee of a Fashion Business
In his previous article How to Franchise from a Legal Perspective, Tahir Basheer discussed franchising, specifically from the franchisor’s perspective – i.e. the brand owner. But what about guidelines for the franchisee?
Diane von Furstenberg: The Woman I Wanted to Be
This is Diane von Furstenberg’s personal memoir and it is raw. It may seem like an explanation of who she is, why she works hard and the pride she takes in her profession. But, it goes deeper than that.
Advantages and Disadvantages of Franchising
A franchise is a major decision for a business to make, here Tahir Basheer outlines the main advantages and disadvantages of a franchise business model from the perspective of the brand owner (i.e the franchisor).
Business Planning for Success
Imagine this – you have a great idea, you want to start your own business and everyone you tell is supportive and encouraging, and then they tell you firmly in a non-negotiable tone of voice, “You MUST write a business plan!”
Engage Your Virtual Focus Group for InstaValue
You’ve researched who you want to target on Twitter. Your Instagram curation shows potential followers exactly what your brand is about. Your Facebook fans are liking your posts daily, and your Pinterest photos are beautifully styled mood boards.
Fashion Brands Need to License Care Labels
Tahir Basheer explains the additional importance of care labels to fashion brands.
Interview with Legal Expert Annabelle Gauberti
Legal advice is the one thing that every fashion brand needs but not everyone can afford or makes time for - particularly for young designers and fashion start-up brands. Utelier aims to make sure that fashion professionals are as informed as possible.
What to Consider When Hiring an Ad Agency
Tahir Basheer from law firm, Sheridans, offers his advice on considerations to be made before working with an advertising agency.
What To Look For In A Manufacturing Partner
One of the challenges most often faced and talked about in fashion is the delicate matter of finding a manufacturer – the right manufacturer for you and your brand.
Expert Advice on Using Fashion Agents
Tahir Basheer - an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans - offers expert legal advice on using agents to sell your products for you.
Build A Fashion Website – The Legal Steps, Part 2
Following on from last week’s Building A Website – The Legal Steps, Part 1, where Tahir Basheer offered advice on finding a domain name, your website content and data, this week he concludes the two part-series.
Top Tips For Creating Your Own Eyewear Line
If you're considering making an eyewear line, eyewear designer Sandra Battistel shares her wealth of advice and experience with these top tips.
Building A Website – The Legal Steps, Part 1
If you’re setting up a brand to sell online for the first time, or expanding your website to target different customers, there are a number of legal issues you need to consider.
How to choose a legal structure for your business
Making the decision to start your own business is the first of MANY that you will have to make during its lifetime. The decisions that you make in the early stages are of the utmost importance, so take time and professional advice where necessary and make the right choices.
Legal Tips for Fashion Collaboration
Let's find out what kind of legal issues follow any or all fashion collaboration.
A Guide to Good Investing for Self-Employed Professionals
As the end of the tax year approaches on 5 April 2015, Fashion Insiders spoke to Emma Thyer, from savings and investment service Nutmeg, for guidance on how self-employed people can save money and get a return on their investments.
The Registered Trademark and Your Brand
Brand logos will be gracing the silhouettes of bloggers and many other FROW members this weekend at the London Fashion Week shows - and lusted after by many other fashionistas in attendance. There is a lot more to branding than simply a product being recognisable to others, as Tahir Basheer - an Industry member specialising in fashion and media law for leading London-based law firm, Sheridans – explains.
How to Run a Fashion Competition
Our Media and Fashion Law Expert guides you on how to run a fashion competition
The Benefits of Crowdfunding Fashion Start-Ups
We were fortunate enough to engage with the motivational force that is Rose Spinelli, a crowdfunding consultant based in America. She has been named among the ‘Top 100 Thought Leaders in Crowdfunding Today’.
Counterfeiting and the Fashion Industry
For a long time, counterfeiting had been considered a necessary evil, especially in the luxury and fashion spheres, but its exponential surge has become such a threat that various business stakeholders are now reacting faster and meaner to contain this epidemic.
The Pre-Business Plan
Working in fashion is often not for the faint hearted. But starting your own business, your own brand – as some would say - that’s a different ball game.
The Glitter Plan by Pamela Skaist-Levy & Gela Nash-Taylor
The Glitter Plan is a great book and a must read for anyone thinking of starting their own fashion label.
Fashion Insiders Launches The Toolkit Series
Over the coming months, in addition to our regular interviews with our network of designers and manufacturers, and industry news scoops, Insider will introduce a regular series of articles on how to set up your own new fashion business.
5 Not-So-New Business Resolutions
Take the root of the word more literally and create a movement to resolve your business. There is hope and it is not too late, so, recalibrate and let’s recalculate your 2015 journey.
Multi-Cultural Business Challenges
The fashion industry is multi-national, multi-cultural and multilingual, with the latter approached in a technical manner and interpretation often ignored.
A Beginner’s Guide to Twitter and Facebook
Social media is huge, and arguably one of the biggest changes in the last decade to how we communicate. Utilised correctly, social media can translate into effective and free PR for your brand.
Setting the Table by Danny Meyer
Ever wondered if you can be a good ‘boss’ without being mean and hated? Do you fall asleep at the thought of a business book? Love food and a good 'How I Made It' story? If your answers are yes, yes and yes - you are in luck, there is a book that ticks all three boxes.
Top 10 Tips for Successful Public Relations: Part Two
It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. Here are our top tips on how to market your brand.
Top 10 Tips for Successful PR: Part One
There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips
Turning Strangers into Connections in 6 Easy Steps
We see it every day, on the commute to work or at a business event; people are almost never willing to speak to one another. When did networking become a chore or a scary situation?
10 Top Tips – How to Protect Your Brand
With the help of our expert from Sheridans Media lawyers we bring you the top 10 tips of how to protect your brand.
Top 10 Employment Law Myths
In fashion we are often surrounded by myths and hear-say information. We spoke to lawyers from Sheridans Employment Group to demistify some of these myths and more...
5 Reasons Why a Fashion Factory Ignores Designers
Approaching fashion factories for the first time can be a nerve wracking experience, especially if you’re new to the fashion business
Getting Trade Press for Your Fashion Business
The editor of U Magazine attended a talk at last week’s International Jewellery London show, on the ways in which fashion brands and designers could work effectively with the trade press.
What happens during an intellectual property battle?
There are so many things that you prepare yourself for when launching your fashion business, but no matter how 'ready' you are, receiving a letter that could threaten your business, and an intellectual property (IP) battle with a big brand would shock anyone. So what happens when a fashion start-up is told that the unique name created for their brand, is an infringement on a big brand's trademark? It happened to Michaela Anderson last year, and she shared her journey with us to inform others.
ACID: Anti Copying In Design
Anti Copying In Design (ACID) is a trade organisation set up by designers for designers & manufacturers, to help them protect their intellectual property.
Lessons in Working with Leather Goods Manufacturer Overseas
Rebecca Hafenrichter, founder of minimalist handbag label Becca Haf London, is currently working on her first collection of handbags and small leather goods. All the manufacturing for the collection is completed in Ubrique, Spain, a small town famous for its 400-year-old leather industry. She recently went to visit her manufacturer for the first time.
Celebrity Gifting: A Sound Marketing Strategy?
Imagine making one of your products: designing it, sourcing materials, manufacturing it and then putting it through vigorous quality control measures, and then giving it to someone for free.