Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially...
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. To grow your fashion brand is a whole other story. In this final...
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and...
When starting a fashion business, much like starting any business, there are some rules that apply and are there for a reason. Rule number one is to know your niche. That knowledge is the...
Working with fashion manufacturing companies is easy if you know and follow the few simple do's and don't do's most entrepreneur learn the hard way. Don't be one of them - read this and get a start on the right track.
A wholesale fashion line sheet is an essential sales tool for every brand no matter how small or large must present to buyers if they are to be taken seriously.
Fashion product testing Furthermore enables the reduction of risks such as product recalls, helps protect your brand and gain the trust of the consumer. Learn what are the basic tests you should perform for your product.
As a fashion designer, exploring the options in regards to manufacturing, there are many things to consider. One of the hardest and most important decisions would be how to get your bulk production made. Learn how successful brands do it and the two most widely used methods they work to.
Offshore manufacturing vs local manufacturing: What is the right manufacturing location for your brand?
Before embarking on production for your fashion start-up, you will no doubt research the differences between manufacturing locally or offshore. Costs will surely be at the forefront of your mind, but there are so many other things to consider.
Wanting to launch your own fashion brand is on the wish list of many fashionistas. While many dream about it, only a few get to see their idea realised on paper. The fashion design process takes time and what may have seemed like a simple idea at the start turns into Pandora's box.
Ever thought of starting a fashion label? Many do - every day and as soon as they think about it, their heads get inundated with questions... Questions about the design process in general like... Do ideas come from inspiration or from materials? What is the best way to go about designing a collection?
Starting your own brand can be the most exciting thing in the world. Designing your dream line and the prestige of selling your collections in renowned stores are surely very enticing. However, the reality of setting up shop will be something entirely different to your initial perceived idea. Read up and find out what is vitally important to know before you start.
In the 1940s the Toyota Motor Company pioneered a type of manufacturing called "Just-In-Time." Its objective was to eliminate waste, inconsistencies, and unreasonable requirements from the production process, thus resulting in improved productivity. Simply put, it meant making only what was needed, when it was needed, and in the amount needed.
The mysterious person who liaises with designers, adapts designs to suit production methods, sources fabrics, and accessories, undertakes quality evaluations of materials and responds to product queries, including complaints, from wholesalers and customers is the Garment Tech.
As a designer in the fashion industry, it’s a necessity to deal with factories and manufacturers. Knowing the difference between Specification sheet and Spec pack (often referred to as Tech Pack) and using them to your advantage can make or break your business.
The Pantone Matching System (PMS) is widely sued in the Fashion industry and was created to allow designers of any discipline to 'colour match' specific colours when a design enters production stage—regardless of the equipment used to produce the colour.
If in architecture you cannot build a good building without a blueprint, in the fashion you cannot create a product without a Specification sheet. Let's learn all about Fashion Spec Sheet in this article.
No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.
Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.
If you have decided that finding an investor for your fashion business is the best option for you, here is some advice on how to prepare yourself to find the right one; whether you’re looking for a venture capitalist, an angel investor, a super-angel or a growth investor.
Financing a fashion business is essential for success. Some businesses don’t require large capital at the start. Sadly for most fashion businesses. Learn how to fund your fashion start up.