Home Toolkit Business Basics

Business Basics

Business basics – fashion manufacturing, pattern cutting, pattern grading, what’s a garment specification sheet, tech pack fashion and more.

The Top Seven Fashion Pricing Strategy Mistakes Brands Must Avoid

Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially...
fashion niche grow your fashion brand

How to Launch Your Fashion Brand According to Your Niche (Part 3)

To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. To grow your fashion brand is a whole other story. In this final...

How to Launch Your Fashion Brand According to Your Niche (Part 2)

To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and...

How to Launch Your Fashion Brand According to Your Niche (Part I)

When starting a fashion business, much like starting any business, there are some rules that apply and are there for a reason. Rule number one is to know your niche. That knowledge is the...
fashion brands fail business

Why do so many fashion brands fail?

For an industry as dynamic and fast-paced as fashion, why do so many fashion brands fail? A topic that's covered more and more of late, in the wake of so many retail stalwarts and...
technical flat drawing drawn by hand

What is a Technical Drawing in Fashion Design?

Providing factories with a "Technical Drawing" otherwise known as a "Flat Drawing" is one of the essential requirements when manufacturing garments or accessories. Whether you are a designer who has skills in fashion sketching, or...

5 Challenges Fashion Entrepreneurs Overlook

Here are 5 categories of challenges in fashion business that fashion entrepreneurs fail to focus on at the start of a new brand/business/product launch. This article will help you figure out what you can do about these challenges.

How to Work with Fashion Manufacturing Companies as a Startup

Working with fashion manufacturing companies is easy if you know and follow the few simple do's and don't do's most entrepreneur learn the hard way. Don't be one of them - read this and get a start on the right track.

The Ultimate Guide to ‘What is a Wholesale Fashion Line Sheet?’

A wholesale fashion line sheet is an essential sales tool for every brand no matter how small or large must present to buyers if they are to be taken seriously.
fashion product testing

Fashion Product Testing: Basic Tests you Should be Doing Regularly

Fashion product testing Furthermore enables the reduction of risks such as product recalls, helps protect your brand and gain the trust of the consumer. Learn what are the basic tests you should perform for your product.
care instruction cards

The Importance of Fashion Care Instruction Cards

Care instruction cards are an excellent way to communicate your brand values and educate your customer about your product, especially if your products are handmade or use any specialist materials.
CMT manufacturing

Cut Make and Trim (CMT) vs Fully Factored (FF) Fashion Manufacturing

As a fashion designer, exploring the options in regards to manufacturing, there are many things to consider. One of the hardest and most important decisions would be how to get your bulk production made. Learn how successful brands do it and the two most widely used methods they work to.
offshore manufacturing

Offshore manufacturing vs local manufacturing: What is the right manufacturing location for your brand?

Before embarking on production for your fashion start-up, you will no doubt research the differences between manufacturing locally or offshore. Costs will surely be at the forefront of your mind, but there are so many other things to consider.
fashion design process

Part 2: The Fashion Design Process from Idea to First Sketch

Wanting to launch your own fashion brand is on the wish list of many fashionistas. While many dream about it, only a few get to see their idea realised on paper. The fashion design process takes time and what may have seemed like a simple idea at the start turns into Pandora's box.
design process

Part 1: The Fashion Design Process from Idea to first sketch

Ever thought of starting a fashion label? Many do - every day and as soon as they think about it, their heads get inundated with questions... Questions about the design process in general like... Do ideas come from inspiration or from materials? What is the best way to go about designing a collection?
fashion business

The Basics of How to Start a Fashion Business

Starting your own brand can be the most exciting thing in the world. Designing your dream line and the prestige of selling your collections in renowned stores are surely very enticing. However, the reality of setting up shop will be something entirely different to your initial perceived idea. Read up and find out what is vitally important to know before you start.
Just in time manufacturing

What is “Just In Time” Manufacturing?

In the 1940s the Toyota Motor Company pioneered a type of manufacturing called "Just-In-Time." Its objective was to eliminate waste, inconsistencies, and unreasonable requirements from the production process, thus resulting in improved productivity. Simply put, it meant making only what was needed, when it was needed, and in the amount needed.

What is a Garment Tech in the fashion industry?

The mysterious person who liaises with designers, adapts designs to suit production methods, sources fabrics, and accessories, undertakes quality evaluations of materials and responds to product queries, including complaints, from wholesalers and customers is the Garment Tech.
tech pack

Tech Pack vs Specification Sheet – What’s the difference?

As a designer in the fashion industry, it’s a necessity to deal with factories and manufacturers. Knowing the difference between Specification sheet and Spec pack (often referred to as Tech Pack) and using them to your advantage can make or break your business.

What is “Pantone colour” and why is it important in fashion design?

The Pantone Matching System (PMS) is widely sued in the Fashion industry and was created to allow designers of any discipline to 'colour match' specific colours when a design enters production stage—regardless of the equipment used to produce the colour. 

What is a Fashion Spec Sheet and why you need one?

If in architecture you cannot build a good building without a blueprint, in the fashion you cannot create a product without a Specification sheet. Let's learn all about Fashion Spec Sheet in this article.

The Importance of the Pattern Cutter in Fashion

Every successful fashion brand has a hidden pattern cutter in the background. Read why it is so important to have one and the types of pattern cutting available to designers today.

What is a Fashion Tech Pack and why do you need one?

No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.
Utelier - fashion branding basics

Simple Fashion Branding Basics for Start-Ups

Once upon a time, not that long ago, the word “logo” was synonymous to “brand”. Fast forward a couple of decades and today a “logo” is merely a shadow of a “brand”, but nowhere near what a “brand” is. Yet – not many people seem to make the distinction and realise this. Especially start ups.
Utelier- investors

Finding Investors for Your Fashion Business

If you have decided that finding an investor for your fashion business is the best option for you, here is some advice on how to prepare yourself to find the right one; whether you’re looking for a venture capitalist, an angel investor, a super-angel or a growth investor.
utelier - design and product development - fashion start-ups

Design and Product Development

It is no secret that the fashion industry is predominantly a product-based industry. Success is often underpinned by great design, strong product and well-structured collections. Learn how to translate your ideas correctly into the products that you want.
Utelier - allocating the budget - fashion start-upsp

The Best Ways to Allocate Your Budget

Rarely does a new business start with enough money to last until a profit is turned. It might happen in the movies, but what happens in real life - more often than not - is that you start spending some or all of the capital you have raised.
guide to financing a fashion business

Financing a Fashion Business: Start Up Guide to Funding your Business

Financing a fashion business is essential for success. Some businesses don’t require large capital at the start. Sadly for most fashion businesses. Learn how to fund your fashion start up.

Equity vs. Debt

Financing a business can come in many forms, but regardless of how you raise cash, more often than not you will be dealing with equity or debt. So, let’s explain what they are, and how they can work for or against us.

Business Planning for Success

Imagine this – you have a great idea, you want to start your own business and everyone you tell is supportive and encouraging, and then they tell you firmly in a non-negotiable tone of voice, “You MUST write a business plan!”
Utelier - fashion start-ups - crowdfunding fashion start-ups - a legal perspective - counterfeiting

The Benefits of Crowdfunding Fashion Start-Ups

We were fortunate enough to engage with the motivational force that is Rose Spinelli, a crowdfunding consultant based in America. She has been named among the ‘Top 100 Thought Leaders in Crowdfunding Today’.

The Pre-Business Plan

Working in fashion is often not for the faint hearted. But starting your own business, your own brand – as some would say - that’s a different ball game.
Utelier Toolkit Series

Fashion Insiders Launches The Toolkit Series

Over the coming months, in addition to our regular interviews with our network of designers and manufacturers, and industry news scoops, Insider will introduce a regular series of articles on how to set up your own new fashion business.
utelier-fashion factory

5 Reasons Why a Fashion Factory Ignores Designers

Approaching fashion factories for the first time can be a nerve wracking experience, especially if you’re new to the fashion business
+ +