How To

In today’s oversaturated market, to build fashion brand trust, stand out and build or create a loyal following is not so easy. Not impossible, but not easy compared to even a few short years...

It's not easy to find fashion clothing manufacturers but getting them to reply to you is a whole new level of challenge, most entrepreneurs are not prepared for. https://youtu.be/XH91WUtRq-A When they are ready to start working...

Infusing your fashion brand with Know Like Trust factor is incredibly important in today's oversaturated designer fashion market. Or any industry for that matter. Gone are the days when, if you served your customers nicely,...

Were you aware that there are six, yes six popular methods presently used to transfer coloured patterns onto cloth? No, neither did I. With so many different available options, it is useful to know what...

To plan a fashion photoshoot is incredibly time-consuming and setting aside weeks, and even months, to arrange everything is quite common. The more time you give yourself, the less stressful the experience. https://youtu.be/m_jV0XoqaQs Once your samples...

Selecting the correct size label for your clothing range and whether you use letters or numbers sends a clear message about the market you aim to enter. Their use isn’t based on random selection.  Both...

What is sample development and how to work out & plan how much money you will need for sample development if you are just starting out?

A wholesale fashion line sheet is an essential sales tool for every brand no matter how small or large must present to buyers if they are to be taken seriously.

To start a handbag line in such a competitive retail marketplace is a brave endeavour and definitely not for the faint-hearted. All aspects of its development need to work harmoniously in order to create a ‘perfect storm’.

Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.

The Fashion Fair used to be all about selling. But it is now much more difficult to actually take an order at a Fashion Fair as they have now become marketing exercises and not sales events.

MOQ (Minimum Order Quantity) is a requirement of factories - the lowest quantity of a certain product that a supplier is willing to produce.

Cutting fabric for production is a skill seasoned professionals know about and use as a way to make savings. Scaling up from sampling to production is a huge leap in regards to fabric and trimmings consumption.

How to find a factory to make your product? A common question anyone looking to turn their fashion idea into a reality will ask countless times. Not because it is hard to find contacts these days, but simply because the prospect of contacting a manufacturer, whether by phone or through email, for the first time can be a scary one.

What is a critical path in fashion? It is a continuously reviewed system, which is used to track the progress of fashion projects and production deliveries. A production plan that contains a list of all of the necessary activities that are required to be done within a particular time frame.

At the start of every new season, fashion designers sift through their research and distil the essence of it into what is commonly referred to as "fashion moodboard". A visual diary of details and inspirations that will later serve as a guideline and constant source of further inspiration while finalising the new collection.

Once you make the decision to go into fashion wholesale with your products, to shops, you will need to ensure that you have all of the necessary supporting materials. These include sales items and selling information packs.

Whether you are new to the industry or seasoned professional, embarking on product fashion sampling is one of the most exciting and satisfying parts of the design process. 

Creating pattern for garments is exciting, but the art of pattern grading is a skill not many posses. Yet the mass market relies on it for scale.

Finding the right pattern cutter for your needs can be a daunting experience. Often people in the industry say that good pattern cutters are like gold dust. Knowing how to find the right one can be hard or easy if you know how to look for one. Read on to learn what to look out for.

Did you know that it takes 10,000 litres of water to make one pair of jeans! But please don’t let that put you off working with denim. It’s one of the most distinctive, hardwearing and versatile fabrics available for use in the fashion industry.

For all the energy you spend designing and creating, it’s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.

Finding the right fashion manufacturer for your idea is not an easy task at the best of times. In fact, entering the world of manufacturing can be a heady mix of initial excitement followed by angst, unnecessary expense, and frustration.

The fashion industry is a highly visual marketplace. Most designers communicate design ideas through drawing, toiling, and sampling.

Learning how to sew is a little bit like cycling. Once you learn it, you never forget it. And once you know how to sew – you want the best sewing machine for you...

Embarking on garment sample making is one of the most exciting and satisfying parts of the design process. Bringing your ideas to life in the form of a tangible product is the icing on the cake after months of designing, fabric sourcing and pattern cutting.

While in the past one may have had an idea and not done much about it, today - we have an idea and we know we have infinite possibilities to make it happen.

Public speaking can help you with everything from winning pitches to gaining exciting PR opportunities so perfecting this art is essential.blog

Launching and running a product based fashion brand more often than not revolves around the creation of collections. The quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest.

A well-written and curated press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity.

As the end of the tax year approaches on 5 April 2015, Fashion Insiders spoke to Emma Thyer, from savings and investment service Nutmeg, for guidance on how self-employed people can save money and get a return on their investments.

Our Media and Fashion Law Expert guides you on how to run a fashion competition

Social media is huge, and arguably one of the biggest changes in the last decade to how we communicate. Utilised correctly, social media can translate into effective and free PR for your brand.