{"id":1038,"date":"2017-09-22T06:00:00","date_gmt":"2017-09-22T05:00:00","guid":{"rendered":"http:\/\/insider.utelier.com\/?post_type=toolkit&p=1038"},"modified":"2024-02-19T19:26:11","modified_gmt":"2024-02-19T19:26:11","slug":"fashion-photography-basics","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/marketing-sales\/fashion-photography-basics\/","title":{"rendered":"Fashion Photography Basics"},"content":{"rendered":"

For all the energy you spend designing and creating, it\u2019s a shame if a photograph fails to capture your effort when you put your pieces out into the world. Fashion photography is easy to learn, but hard to master, and getting the right photo can be incredibly difficult at times. Don\u2019t worry, this crash course in fashion photography will definitely help you master the art, beautifully.<\/h2>\n

Once you’ve ideated and turned your idea into a finished product<\/a>, you might just want to hire a professional photographer: who wants to put in extra work now, right?\u00a0Well, bringing in a pro certainly helps to ensure quality, but it can be incredibly expensive if you choose this path.<\/p>\n

On the other hand, if you\u2019re looking to take control of everything or are just starting your career in fashion then we suggest these tips for getting the highest quality photos without having to splash out for pricey equipment and staff.<\/p>\n

The Fashion Photography Setting<\/strong><\/h2>\n

No, we haven\u2019t jumped into the camera settings yet.\u00a0First things first, choosing the location for your shoot depends on what you want the theme to be. If you want to take artsy, editorial photos, the\u00a0location can make or break a shoot<\/a>. But if you\u2019re into commercial or catalogue pictures you can pretty much set up anywhere. As long as you have good lighting, you can use bedsheets and clothespins to make a light-box or a studio background and shoot against it relatively easily.<\/p>\n

If you\u2019re shooting outside, make sure you pick a location that suits the ethos of the pieces you\u2019re shooting. If you can, try to plan the shoot as early as you can in the morning, because the natural light will be bright but soft enough to save lots of hassle editing your photos.<\/p>\n

Take lots<\/em> of photos \u2013 far more than you think you’ll ever need \u2013 from various angles.\u00a0You can always delete or edit pictures that you don\u2019t love. It\u2019s better to have shots you don\u2019t need than not have ones you do need.<\/p>\n

The Models<\/strong><\/h2>\n

Finding models who you can work with is easier than you might think.<\/p>\n

Working with experienced models will require less direction on your part\u00a0\u2013 but if you\u2019re on a low budget, find your most confident friends and recruit them as models.<\/p>\n

Hair, makeup, and styling can be as low-effort as you like or you can even ask them to do their own (but make sure they’re comfortable doing this \u2013 if they never ever wear makeup, you’re better off hiring a makeup artist, or recruiting a friend who has some experience applying makeup to others). Further, if you really want the garments to shine, choose a subtle hair and makeup look. This can save time, money, hassle, and distraction.<\/p>\n

You can find inspiration from anywhere. Find advertisements or a campaign you particularly like, and as a simple way to creatively direct your shoot, try to recreate some of the shots and poses.\u00a0Don\u2019t be afraid to improvise.<\/p>\n

If you\u2019re using a digital camera, you can take as many frames as you want, especially if you set up an online photo storage solution<\/a> to save all your pictures.<\/p>\n

The Equipment<\/strong><\/h2>\n

You can whip up most of a professional photo studio in a few hours. All you really need is a light source and a couple of baffles to reflect light onto your model and reduce shadows.<\/p>\n

There are lots of tutorials online to DIY some supplies, and\u00a0walk you through how to light every possible kind of shot<\/a> you might want.<\/p>\n

You don\u2019t need to feel pressured to spend tons of money on a photoshoot, especially if you\u2019re still in the process of starting out and don\u2019t have a lot of cash to throw around.<\/p>\n

The Camera Settings<\/strong><\/h2>\n

Fashion photography is unlike any other kind of photography. It involves the framing of landscapes, the motion of sports, and the intensity of portraits. You\u2019ll need a decent camera here because no amount of planning or creativity can compensate for poor resolution.<\/p>\n

If you don\u2019t have your own then just borrow or rent one. Make sure you\u2019re using a medium angle telephoto lens that has a range starting from at least 15mm to 50mm.<\/p>\n

If you\u2019re an inexperienced photographer, use a fast shutter speed to reduce blur and make your images crisper, especially if you\u2019re shooting moving models.\u00a0 Using a tripod is ideal, to increase the chances of getting clear, crisp images.<\/p>\n

High-quality fashion photography will make your pieces look much more professional<\/a>, and make it easier for you to confidently showcase and sell them. If you have a free weekend, some clean sheets and a few willing friends, you can produce print-quality fashion photographs with just a bit of creativity and confidence.<\/p>\n

All in all, fashion photography is there to enhance your collection after you are done showcasing it. Remember, your collection is visible to a finite audience\u00a0\u2013 but photography can create the right ripples if done correctly and make you reach the desired numbers.<\/p>\n

Now that you have read all the tips, go break some rules. Experiment, and practice!<\/p>\n

\u201cGrowth is a process of trial and error: experimentation\u201d ~ Benjamin Franklin<\/em><\/p>\n

For more in-depth knowledge and tips on how to organise a professional photoshoot for your fashion brand, head over here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For all the energy you spend designing and creating, it\u2019s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.<\/p>\n","protected":false},"author":108,"featured_media":2355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6841],"tags":[4085,4182],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/1038"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":1,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"predecessor-version":[{"id":8695,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/1038\/revisions\/8695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/2355"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}