{"id":1155,"date":"2023-02-20T06:00:03","date_gmt":"2023-02-20T06:00:03","guid":{"rendered":"http:\/\/insider.utelier.com\/?post_type=toolkit&p=1155"},"modified":"2024-02-19T19:19:55","modified_gmt":"2024-02-19T19:19:55","slug":"what-is-fashion-lookbook","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/marketing-sales\/what-is-fashion-lookbook\/","title":{"rendered":"What is a Fashion Lookbook and How to Create one?"},"content":{"rendered":"
Creating your fashion Lookbook should be a natural occurrence for a creative. Wanting to tell your story and market your products to the public is all part of building your brand.<\/p>\n
Brand building is all about weaving stories to engage your audience.<\/p>\n
In the highly visual world of fashion, how you communicate your design ideas is extremely important.<\/p>\n
Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. There are many eye-catching ways to entice buyers, press and customers but the most effective is a Lookbook.<\/p>\n
With this fashion catalogue of well-styled images, you will be in a better position to sell yourself in a professional manner. The lookbook conveys the essence of your brand through creative storytelling and works in a multi-functional way. It shows your products on models, in a stylised setting, and serves as an excellent marketing tool.<\/p>\n
We cover Marketing & PR in the<\/strong> BECOME A FASHION INSIDER<\/b><\/a><\/span> Book<\/b>.<\/span><\/p>\n It expresses the lifestyle of a brand to buyers, aided by props that resonate with your aesthetic.<\/p>\n It\u2019s also a useful method of following up with your customers by reminding them to visit your shop, should you have one.<\/p>\n