{"id":1155,"date":"2023-02-20T06:00:03","date_gmt":"2023-02-20T06:00:03","guid":{"rendered":"http:\/\/insider.utelier.com\/?post_type=toolkit&p=1155"},"modified":"2024-02-19T19:19:55","modified_gmt":"2024-02-19T19:19:55","slug":"what-is-fashion-lookbook","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/marketing-sales\/what-is-fashion-lookbook\/","title":{"rendered":"What is a Fashion Lookbook and How to Create one?"},"content":{"rendered":"

A fashion Lookbook is a catalogue of well-styled images that convey the essence of your brand through creative storytelling.<\/span><\/h2>\n

Creating your fashion Lookbook should be a natural occurrence for a creative. Wanting to tell your story and market your products to the public is all part of building your brand.<\/p>\n

Brand building is all about weaving stories to engage your audience.<\/p>\n

In the highly visual world of fashion, how you communicate your design ideas is extremely important.<\/p>\n

Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. There are many eye-catching ways to entice buyers, press and customers but the most effective is a Lookbook.<\/p>\n

With this fashion catalogue of well-styled images, you will be in a better position to sell yourself in a professional manner. The lookbook conveys the essence of your brand through creative storytelling and works in a multi-functional way. It shows your products on models, in a stylised setting, and serves as an excellent marketing tool.<\/p>\n

We cover Marketing & PR in the<\/strong> BECOME A FASHION INSIDER<\/b><\/a><\/span> Book<\/b>.<\/span><\/p>\n

It expresses the lifestyle of a brand to buyers, aided by props that resonate with your aesthetic.<\/p>\n

It\u2019s also a useful method of following up with your customers by reminding them to visit your shop, should you have one.<\/p>\n

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Example of a foldable paper printed lookbook.<\/figcaption><\/figure>\n

Where Can You Create Your Fashion Lookbook?<\/h3>\n

While we love a glossy and tactile paper experience, society’s reality is now digital.<\/p>\n

Therefore, both the print and digital versions of a lookbook are relevant.<\/p>\n

It\u2019s important to differentiate between the hard copy<\/strong> and the digital version<\/strong>.<\/p>\n

If you\u2019re doing a pop-up store or trade show<\/span> a printed version would be useful to hand out to potential customers. Browsing through a paper hard copy is a luxurious experience \u2013 turning from page to page, feel the quality of the paper, is a treat.<\/p>\n

However, once it has been seen it tends to get tucked away and forgotten. Worse even \u2013 thrown out.<\/p>\n

The beauty of a digital version, on the other hand, is that it\u2019s perfect for sending out via email quickly should an editor or buyer request it.<\/p>\n

It is also not limited to still images \u2013 it can include a video or some animation. Making it more interactive will entice the viewer and draw them into your world furthermore.<\/p>\n

A digital fashion lookbook can be cropped to smaller size videos and be shared through your various social networks at the touch of a button.<\/p>\n

The costs incurred for a digital lookbook are much lower than its printed counterpart.<\/p>\n

There’s also no harm in using both digital and printed versions of your lookbook because, going back to the pop-up store or trade show example, you could place a QR code<\/a> on any flyers you print, or on the printed lookbook itself, so that it can be downloaded.<\/p>\n

Having the digital and printed versions in this case, would serve as a reminder of your brand once the event passes. You will also be able to follow up with the customer or buyer shortly after, as via the QR code you could request their email address in exchange for the lookbook.<\/p>\n