You\u2019ll expose your work to new stockists that we’re unaware of you and build brand awareness. It is also a great opportunity to find agents or distributors, source new trade buyers, meet the press, stylists and bloggers; see what your competitors are doing and get inspiration and new ideas.<\/p>\n
However, you\u2019ll need to be very clear about what you hope to gain from attending as some events are more a PR exercise than the event of a sale.<\/p>\n
Don\u2019t be disheartened if you fail to recoup your expenses or even place orders the first time around, as buyers prefer to see you for a couple of seasons before stocking you.<\/p>\n
Carefully plan the sample collection that you intend to show at the fashion trade show. It should contain a selection of stand-out pieces, that will attract attention, as well as more commercial pieces that will sell.<\/p>\n
Here are some tips to prepare in advance for a fashion trade show:<\/span><\/strong><\/p>\n Smart tip<\/strong>\u00a0– spend some time planning the look of your stand well in advance. Make sure that all props and mannequins, extra shelves or rails are pre-ordered.<\/p>\n Offer branded bottles of water or other small edibles as these will serve as a reminder of where they received them from.<\/p><\/blockquote>\n Smart tip<\/strong> – offer branded bottles of water or other small edibles as these will serve as a reminder of where they received them from.<\/p>\n Smart tip<\/strong> – If your team are new or temporary – brief them so that they\u2019re knowledgeable about the collection and the terms of the sale.<\/p>\n Remember that when you show for the first time you may not see immediate results.<\/p><\/blockquote>\n Persistence is key if you don\u2019t get the initial results you desired. Stay in touch with the buyers by getting their contact details and keep them informed of any events you may be hosting or any new products you may be launching.<\/p>\n","protected":false},"excerpt":{"rendered":" Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers. <\/p>\n","protected":false},"author":51,"featured_media":1546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6841],"tags":[4141,4154,4172,4716],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/1430"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=1430"}],"version-history":[{"count":1,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/1430\/revisions"}],"predecessor-version":[{"id":8701,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/1430\/revisions\/8701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/1546"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Presentation Material for the fashion trade show:<\/h3>\n
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Stand display:<\/h3>\n
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Once the trade show begins…<\/h3>\n
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After the fashion trade show is over:<\/h3>\n
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