By carefully wording your\u00a0care instruction cards you\u2019ll build brand loyalty, which will help ensure customers return to you and continue to buy your goods.<\/p>\n
Thinking through what you include on the care instruction cards from a customer point of view will also protect you should a customer raise a complaint about the quality of the items after purchase and use. If they follow the recommendations then problems shouldn\u2019t occur.<\/p>\n
Specific care information relates to different products and these instructions should cover a number of areas including cleaning methods, storing suggestions and any other information that is important to you and relates to the provenance of your goods.<\/p>\n
All of the information is traditionally printed on a swing ticket which is either attached to the item, in the case of garments or, included in the box in regards to footwear, bags and jewellery.<\/p>\n
To help you create yours and not miss out anything, below we list some important aspects you should be aware of and include when you create your\u00a0care instruction cards:<\/p>\n
The information that you include for the care of your brand’s leathergoods should relate to a number of things.<\/p>\n
First and foremost, gather as much information from your leather supplier on the best practices for overall care of the specific type of leather you\u2019ll be using. This is particularly important as various types of leather have different surface finishes.<\/p>\n
For example, patent leather would be treated very differently to a lambskin Nappa. Use language that is easy to understand and favourable to your brand, for example:<\/p>\n
Our gorgeous leather bags are soft and pliable, but if protected with (brand name) cream, your leather accessories will age beautifully.<\/em><\/p>\n CLEANING<\/strong><\/p>\n Keeping leather bags and products clean, after the sale, should be a priority to your company. Perhaps you could test some readily available products on your particular leather and then suggest to your customer that they use them. These cleaning products will have instructions on them for best use and you could use this information also.<\/p>\n CORRECT USE OF PRODUCT<\/strong><\/p>\n It\u2019s in your interests to assume that your customer knows nothing about products. Therefore, include information about their use.<\/p>\n If you\u2019re selling small evening bags the general view would be that small item should be carried in it. State this clearly to prevent the return of mis-shaped items due to overstuffing with products that should be carried in a larger handbag.<\/p>\n CARE INSTRUCTIONS<\/strong><\/p>\n List a selection of suggestions such as the following:<\/p>\n You could also expand on the above with a little bit more information that is unique to you, such as for example:<\/p>\n Our leather is water resistant but if exposed to vast amounts of water, leave wet leather to dry naturally without using artificial heat. Please stuff bags to maintain its shape while drying<\/em>.<\/p>\n STORAGE<\/strong><\/p>\n If your products are an unusual shape then tailor the information you give to accommodate this unique feature. Perhaps you have included a bespoke foam block that must be used when the bag is in storage, if so then relay this information clearly.<\/p>\n If you\u2019re supplying a dust-bag, as most brands are in the habit of doing, then ensure that you include information about its use for storage purposes.<\/p>\n The instructions you include for the caring of your jewellery brand will differ depending on whether you use precious metals such as real silver and gold or whether you\u2019re designing costume jewellery. In the case of precious metal, it would be wise to list the unique properties of each one you\u2019re using and how best to care for them. As with any product that is being sold to the public include as much detail product care information as possible. Ensure that you overstate the obvious to prevent any legalities that could arise due to the misuse of and return of items.<\/p>\n\n
Care Instruction Cards for Jewellery<\/h3>\n