{"id":2263,"date":"2018-07-10T00:21:28","date_gmt":"2018-07-09T23:21:28","guid":{"rendered":"https:\/\/insider.utelier.com\/?p=2263"},"modified":"2019-08-07T08:26:22","modified_gmt":"2019-08-07T07:26:22","slug":"how-to-make-a-handbag-when-your-background-isnt-in-fashion","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/features\/opinion\/how-to-make-a-handbag-when-your-background-isnt-in-fashion\/","title":{"rendered":"How to Make a Handbag When Your Background Isn’t in Fashion"},"content":{"rendered":"

Ever wondered how to make a handbag? Or a dress? While most people will never wonder this, many do.\u00a0 Every day newcomers enter the fashion industry. While they may bring new ideas and enthusiasm, their lack of knowledge of how the industry works, development and sourcing know-how and process often leaves them exhausted and with depleted funds. Monisola Omotoso shares her advise on How to Make a Handbag.<\/h2>\n

Welcome to the world of entrepreneur-ism where the streets are sometimes paved with gold for the lucky few who make it to the finishing line. There is no magic formula for success in business but on a positive note, you can help yourself by having a clear vision and defining your perfect customer<\/a>.<\/p>\n

On a less positive note, the reality of running a fashion business which includes late nights, stress, chasing the fashion editor carrot with no pay for the first couple of years, is not for the faint-hearted.<\/p>\n

The actual designing is secondary to your ability to manage your business which includes the people, processes and finances. There is a vast amount of responsibility and relentless business decisions to greet you every day. Before you reach the stage of courting the press and actually running the business, there is the more urgent issue of actually getting your items made.<\/p>\n

It\u2019s fair to assume that you have already worked out that your idea is unique with nothing else like it on the market, so that\u2019s one box ticked. I\u2019d also like to hazard a guess that you have your revenue source in place as you will require plenty of money.<\/p>\n

You will save yourself some, however, by reading the following information on how to make a handbag.<\/p>\n

Research, research, research<\/h3>\n

While your background is not in fashion, it may be in PR or even business and these are great attributes to bring to the table.<\/p>\n

Understanding where your product, handbag, in this case, fits into the marketplace is one of the more important things to get to grips with. This is based on a number of things such as the market level you\u2019re aiming at. This could be the high, the middle or the luxury sector. This choice will determine the price points of your handbag.<\/p>\n

If you can\u2019t decide then base the decision on the design of the handbag. If it has the basics plus bells and whistles find items that are similar and go out into the world and see what your potential competitors are selling their items for.<\/p>\n

Define who your customer is and discover where and how they shop.<\/p><\/blockquote>\n