{"id":2269,"date":"2018-07-04T06:00:11","date_gmt":"2018-07-04T05:00:11","guid":{"rendered":"https:\/\/insider.utelier.com\/?p=2269"},"modified":"2024-02-19T22:54:38","modified_gmt":"2024-02-19T22:54:38","slug":"fashion-trend-forecasting-agencies","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/business\/fashion-trend-forecasting-agencies\/","title":{"rendered":"What are Fashion Trend Forecasting Agencies?"},"content":{"rendered":"
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Fashion forecasting is the technique of predicting buying habits and moods of the consumers. It includes the prediction or forecasting of colours, fabrics, textures, and various other styles that are going to be presented on the runway and will be in the stores for the upcoming seasons.<\/p>\n
Short-term<\/strong>: This is used by merchandisers, production managers or products developers to generate style directions and to shape collections. Most apparel companies these days subscribe to the services which easily provides them with reports of developments in colour, textiles, and various style directions.<\/p>\n Long-term<\/strong>: Long-term forecasting is usually done for upcoming two or more years. This kind of forecasting is generally used by executives for corporate planning, and by marketing, managers to position their products in the marketplace while observing the competition.<\/p>\n \u201cFashion trend forecasting is not an art or science in the conventional sense, but it does combine a unique technique called Cultural Triangulation, which is a simple and effective three-pronged process that enables trend forecasters to work out where trends are now, so that we can map out the path into the future for brands, retailers and corporations. It involves joining-the-dots between intuition, observation and interrogation. You analyse and infer data from all research activities into trend hypotheses, and from there we begin to articulate the drivers, consequences and impact of key trends that you predict will happen in the future\u201d, says Terna Jibo, a Freelance Trends Forecaster.<\/p>\nWhat are Fashion Trend Forecasting agencies?<\/h3>\n