{"id":2642,"date":"2018-08-03T08:17:55","date_gmt":"2018-08-03T07:17:55","guid":{"rendered":"https:\/\/insider.utelier.com\/?p=2642"},"modified":"2019-07-15T11:55:28","modified_gmt":"2019-07-15T10:55:28","slug":"fashion-business-fashion-switch-book","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/book-reviews\/fashion-business-fashion-switch-book\/","title":{"rendered":"The Fashion Switch: The New Rules of Fashion Business"},"content":{"rendered":"
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The Fashion Switch is an essential easy read for anyone interested to start a fashion business or even for those who are already in the industry<\/span><\/span>. <\/span>It is insightful and practical, peppered with case studies and examples of business mistakes or wins<\/span><\/span>.<\/span><\/h2>\n<\/div>\n
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Joanne Yulan Jong from Yulan Creative has created a new 5 prong framework, whose acronym is <\/span><\/span>aptly<\/span><\/span> named A.L.I.G.N. Each letter stands for an area of the fashion business that needs attention and to be\u00a0focused on<\/span><\/span>. <\/span><\/div>\n<\/div>\n
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It allows for start-ups and more advanced businesses to focus on the \u201cnuts and bolts\u201d of the core fashion business areas and be able to re-evaluate their efforts and any challenges they may have<\/span><\/span>.<\/span><\/div>\n
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When applied, the method should allow brands to launch or emerge as healthy, sustainable and functional as a fashion business and brand<\/span><\/span>. <\/span><\/div>\n
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Not only that but in the course of the work they would do, they will without a doubt become a more differentiated brand that has a commercially viable product offering<\/span><\/span>. <\/span><\/div>\n
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\u00a0Related Reading<\/strong>: The Basics of How to Start a Fashion Business<\/a><\/span><\/div>\n
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The book is not large and easy to read as a whole or dip into it as and when. It is not limited to only designers or business personnel. <\/span>Anyone can <\/span><\/span>benefit from<\/span><\/span> knowing the inner workings of a fashion business brand and what it takes to make it a success<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Since the industry has changed a lot these past few years, there doesn\u2019t seem to be a good and practical fashion business and design book that entrepreneurs and more established businesses can refer to and rely on<\/span><\/span>. <\/span><\/div>\n<\/div>\n
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Perhaps<\/span><\/span> this fills this hole and can become an essential reading material for anyone in the fashion industry who has an interest in working and remaining within it<\/span><\/span>. <\/span><\/div>\n<\/div>\n

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Buy the book in the UK here<\/a> or internationally it is also available here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Fashion Switch is an essential easy read for anyone interested to start a fashion business or even for those who are already in the industry. It is insightful and practical, peppered with case studies and examples of business mistakes or wins.<\/p>\n","protected":false},"author":108,"featured_media":2643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3926],"tags":[4161,4153,4395],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/2642"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=2642"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/2642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/2643"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=2642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=2642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=2642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}