{"id":2705,"date":"2018-08-08T14:07:31","date_gmt":"2018-08-08T13:07:31","guid":{"rendered":"https:\/\/insider.utelier.com\/?p=2705"},"modified":"2024-02-19T19:29:13","modified_gmt":"2024-02-19T19:29:13","slug":"what-is-fashion-wholesale-line-sheet","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/business\/what-is-fashion-wholesale-line-sheet\/","title":{"rendered":"The Ultimate Guide to ‘What is a Wholesale Fashion Line Sheet?’"},"content":{"rendered":"
As a fashion start-up, you may well be considering the wholesale route to marketing your designs. It\u2019s a valid proposition to want to see your range stocked in brick and mortar shops, and a goal that you should pursue. To achieve this you\u2019ll need to approach stores’ buying teams in order to build wholesale accounts, and they should be approached professionally. Once you have secured an appointment they will expect you to have all of your selling documents to hand, such as lookbooks, order forms and most importantly your fashion wholesale line sheet.<\/p>\n
You may well ask, what is a\u00a0wholesale fashion line sheet?<\/p>\n
Simply put, a line sheet is a sales tool designed to visually communicate all of the information necessary for a buyer to make a decision about purchasing your collection.<\/strong><\/p><\/blockquote>\n
It will include vital information about your collection that makes the buying process seamless.<\/p>\n
It\u2019s a no-frills document that\u2019s meant to answer questions at a glance<\/strong>. Whether you\u2019re targeting large retailers or smaller boutiques, the essential elements on your line sheet stay the same.<\/p>\n
While there is no one right way to create your line sheet, there are some important key elements that every designer must include.<\/p>\n
What does Fashion Linesheet contain?<\/h3>\n
1. Brief Brand Introduction<\/h4>\n
As with any sales document that is given to new prospective buyers, it is important to start your pack with a cover sheet<\/strong>. A landscape format works best for this type of document.<\/p>\n
This is basically a one-page document that reminds the buyer who your brand is.<\/p>\n
The one page should be simple, yet strong visually and copy-wise.<\/p>\n
Start by inserting an image that represents your brand or evokes the mood of the seasonal collection you’re selling. Or if you want to keep it even simpler, a brand logo would also work.<\/p>\n
Below it,\u00a0write a short paragraph about who your brand is and what your collection is about.<\/p>\n
This only needs to be short and serve the purpose of reminding a buyer who may be looking through your line sheet days and weeks mater of who you are and why they took a copy of your line sheet with them.<\/p>\n
2. General Wholesale Fashion Line Sheet\u00a0Information<\/h4>\n
Create a template<\/strong> form that includes all of the pertinent information. This can be done in Excel or Google Doc sheet. Simply create a template similar to the example shown below or tweak as per your taste.<\/p>\n
In today’s tech advanced age we live in, naturally, there are online alternatives. One example would be BrandBoom<\/a>\u00a0– an online wholesale platform that offers free line sheet creation tool.<\/p>\n