showing at a trade fair was an essential step<\/a> to use as a platform get exposure. I would recommend it as a springboard to gain exposure but I would always ensure that the show and the other exhibiting brands are in line with your aesthetic, market and customer profile.<\/p>\nWhat makes a great designer?<\/h3>\n
A balance of commerciality vs innovation.<\/p>\n
Understanding the supply chain, and most importantly an understanding of your customer.<\/p>\n
Also, especially when working freelance, the ability to take on board feedback from your clients and not take things personally.<\/p>\n
What do you wish fashion designers and entrepreneurs knew before they contact you?<\/h3>\n
Being open-minded and having the flexibility to listen to your customer. Sometimes your vision isn\u2019t necessarily what your customer really wants or needs, so you need to able to adapt to what will make the business successful.<\/p>\n
How do you see the future of fashion manufacturing \u2013 are there any technologies or changes that are making an impact and long-lasting changes that you’re excited about?<\/h3>\n
I see it moving towards a more transparent and closed loop system. There are lots of brands making steps towards this and I hope it continues.<\/p>\n
There is a big focus on “Made in Britain” – what do you think about it?<\/h3>\n
Even though my supply base is in China, I still think it\u2019s great that there is a movement of production back to the UK. One of my clients is manufacturing in the UK and it\u2019s a nice change to have them on our doorstep and go through the product development process together.<\/p>\n
Naturally, the prices are much higher and so the product moves into the luxury sector but it\u2019s a nice change.<\/p>\n
What does success mean for you?<\/h3>\n
I\u2019m not trying to build an empire, but if I can help brands realise their creative potential through freelance design or help brands grow through a partnership with a great supply base, then I\u2019m happy.<\/p>\n
If you can give one piece of advice to fashion entrepreneurs recently started or thinking of entering the industry\u2013 what would that be?<\/h3>\n
It\u2019s not all just about the product.<\/p>\n
Great design and product is essential but isn\u2019t the only thing that will make you successful. You need to build a brand and an authentic story around it, something that customers can relate to and want to be part of.<\/p>\n","protected":false},"excerpt":{"rendered":"
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