{"id":33,"date":"2014-12-22T00:28:18","date_gmt":"2014-12-22T00:28:18","guid":{"rendered":"http:\/\/www.utelier.com\/blog\/?post_type=toolkit&p=11"},"modified":"2018-08-17T06:34:25","modified_gmt":"2018-08-17T05:34:25","slug":"a-beginners-guide-to-twitter-and-facebook","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/how-to\/a-beginners-guide-to-twitter-and-facebook\/","title":{"rendered":"A Beginner’s Guide to Twitter and Facebook"},"content":{"rendered":"
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Whatever service you provide, you should be engaging with your target audience via social media. It allows your audience to learn more about your brand, and to engage in a dialogue with potential consumers, which is especially helpful if you are a small brand.<\/p>\n
Measuring social media performance and the use of analytics can be quantifiable feedback from your target audience, and an opportunity that should be seized for your brand. Being able to translate data into a social media schedule is invaluable.<\/p>\n
As a brand, you need to know how well you\u2019re doing what you\u2019re doing. By measuring how well a post performed, in terms of reach – which is the estimated audience for your post – and interaction with your profile, you can plan to replicate or eradicate the style or content.<\/p>\n
If a post has attracted new followers, retweets or likes, you can deduce that you have successfully engaged with your audience and possibly attracted a wider one.<\/p>\n
Measure your social media interaction by recording and then analyzing the following for Facebook:<\/p>\n
and for Twitter:<\/p>\n
There are paid-for tools available online that can analyse your social media data for you, if you prefer, and have the budget. There are also free versions of these tools available, for example Hootsuite and TweetDeck.<\/p>\n
A social media schedule is vital and will offer consistency, which allows people to trust in your brand: keep your communication and content consistent.<\/p>\n
Having a regular presence online helps the audience to know that you are current, active and in business.<\/p>\n
Social media can give consumers a snapshot of your company\u2019s ethos and brand direction, so ensure that you\u2019re aware of the image that you want to portray and plan to weave it into all of your social media content.<\/p>\n
Your social media schedule should be directly related to:<\/p>\n
Think about relevant surrounding topics and how you can interact with them through social media: engage with others via a true dialogue to build upon your number of followers\/page likes.<\/p>\n
Have a balanced approach with your social media content, in terms of including cleverly disguised promotional, inspirational and industry-focussed content. You can include a mixture of all three in a time-frame to suit you, so if you\u2019re a small business with limited manpower, use a scheduling service such as Hootsuite<\/a> or Tweetdeck<\/a>.<\/p>\n