{"id":3397,"date":"2018-10-15T07:44:30","date_gmt":"2018-10-15T06:44:30","guid":{"rendered":"https:\/\/insider.utelier.com\/?p=3397"},"modified":"2019-08-02T13:58:27","modified_gmt":"2019-08-02T12:58:27","slug":"first-step-start-fashion-brand","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/ask-dessy\/first-step-start-fashion-brand\/","title":{"rendered":"What Should be Your First Step to Start a Fashion Brand?"},"content":{"rendered":"<h2>QUESTION:<\/h2>\n<h2>I have an idea for a clothing fashion brand but I don\u2019t know where to start. What should be my step 1 that\u2019s the most important to do at the start?<\/h2>\n<h2>Anna from Madrid<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"What Should Be Your FIRST STEP to Start a Fashion Brand?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/u3RDVZtY-0w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>What a great question!<\/p>\n<p>Your first step needs to be checking if there is a market for your idea? Most businesses fail because the founder\/ designer wakes up with an idea that they think is amazing and become focused on bringing it to market, before checking if the market wants it or even needs it.<\/p>\n<p>So your number 1 step to start a fashion brand should be to <strong>validate your idea<\/strong>.<\/p>\n<p>Do some research online and by going to shops (if you live in a location where you can easily visit shops) and make a list of your potential competitors.<\/p>\n<ul>\n<li>Make a note of who they are and why you consider them competitors?<\/li>\n<li>What products do they have that your potential future product will compete with? Why? How would your product idea be similar or different from theirs?<\/li>\n<li>At what prices are they selling their products?<\/li>\n<\/ul>\n<p>Once you know that, email all your network and post online or meet and discuss in person with actual REAL people (NOT your family and best friend!) your idea.<\/p>\n<p>Would they buy your product? Do they already buy similar and who from? At what price? How often?<\/p>\n<p>Create a list of questions and make sure as much as possible you ask everyone the same questions.<\/p>\n<p>By the end of this process, you should be able to get a general feel for who your potential customer might be and if your idea is needed in the market.<\/p>\n<p>All of this is free and unless you are absolutely clear that there is a need in the market and space for your product and you are clear who your customer might be\/is \u2013 do not commit money and try to run before you have learnt how to walk.<\/p>\n<h5>Related reading:<\/h5>\n<h5><a href=\"https:\/\/fashioninsiders.co\/toolkit\/ask-dessy\/how-to-finance-fashion-business\/\" target=\"_blank\" rel=\"dofollow noopener noreferrer\">How to Start a Fashion Business?<\/a><\/h5>\n<h5><a href=\"https:\/\/fashioninsiders.co\/toolkit\/business-basics\/pre-business-plan\/\" target=\"_blank\" rel=\"dofollow noopener noreferrer\">The Pre-Business Plan: What is it and How to Make it?<\/a><\/h5>\n<p>&nbsp;<\/p>\n<p><em><strong>Have any questions you want to ask Dessy? Leave them below on any of our social media platforms with the hashtag #AskDessy<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have an idea and don&#8217;t know what to do with it, where to begin and what is important to know? Read the answer below<\/p>\n","protected":false},"author":108,"featured_media":5134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3925,3938],"tags":[4178,4153],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/3397"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=3397"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/3397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/5134"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=3397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=3397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=3397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}