{"id":3588,"date":"2018-11-06T05:52:33","date_gmt":"2018-11-06T05:52:33","guid":{"rendered":"https:\/\/insider.utelier.com\/?p=3588"},"modified":"2019-07-16T11:52:43","modified_gmt":"2019-07-16T10:52:43","slug":"launch-your-brand","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/ask-dessy\/launch-your-brand\/","title":{"rendered":"In How Many Varieties, Colours &#038; Sizes Should You Launch Your Brand?"},"content":{"rendered":"<h2>QUESTION:<\/h2>\n<h2>Initially, with how many varieties, style, colours and sizes, shall I launch my business?<\/h2>\n<h2>Sanghamitra from India<\/h2>\n<p><iframe title=\"How many styles, colours and sizes do I need to launch my fashion brand with?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GX1hxI_luNU?start=31&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Before I answer the question, let me tell you something I tell everyone &#8211; all &#8211; the &#8211; time!<\/p>\n<p>Building a fashion brand is like a Black Hole. No matter how much money you pour into it, there is very little chance of any coming back to you &#8211; sometimes for a very long time and sometimes &#8211; EVER!<\/p>\n<p>So, with this in mind, my advice would be, (especially if you are new to launching your brand if this is your first fashion brand or you\u2019re new to the fashion industry as a whole) to start small and slow.<\/p>\n<p>After you have <a href=\"https:\/\/fashioninsiders.co\/toolkit\/business-basics\/fashion-design-process-part1\/\" target=\"_blank\" rel=\"noopener noreferrer\">designed to your heart\u2019s desire<\/a> and researched into your target customer and defined your target market, show your sketches and ideas to some of your <a href=\"https:\/\/fashioninsiders.co\/product\/create-perfect-customer-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perfect Customers<\/a> and get some initial feedback.<\/p>\n<p>Then pick one product that you have identified as a \u201cwinner\u2019 and make it.<\/p>\n<p>Try not to make more than 1-3 products at this point. Keep the colourways to a minimum and if you need to have sizes &#8211; again &#8211; keep to the most popular.<\/p>\n<p>The objective of this exercise is to test the assumptions you have made so far &#8211; the assumption that there is a product-market fit for your product. You need to get actual proof that people will be willing to part with cash in exchange for owing your product.<\/p>\n<p>\u201cLaunch\u201d is just a word that means nothing, unless you have an excited audience, a strong following and people eagerly waiting for your product to become available to buy. If like most start-ups you don\u2019t have that, then there is no need to \u201claunch\u201d as large brands do. Instead, you need to introduce your product to buyers and take it from there.<\/p>\n<p>Sell and gather feedback. Then improve and repeat. Do it slowly, step by step and every time grow a little until you have the confidence and audience to \u201cLaunch\u201d to.<\/p>\n<p>For more detailed information on getting your product in the market, read the following:<\/p>\n<p><a href=\"https:\/\/fashioninsiders.co\/idea-to-product-infographic-bundle\/?utm_source=InArticle&amp;utm_medium=Button&amp;utm_campaign=I2P\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4861\" src=\"https:\/\/fashioninsiders.co\/wp-content\/uploads\/2017\/05\/idea-into-product-fashion-insiders.jpg\" alt=\"\" width=\"295\" height=\"86\" \/><\/a><\/p>\n<p><a href=\"https:\/\/fashioninsiders.co\/toolkit\/ask-dessy\/garment-pattern\/\" target=\"_blank\" rel=\"noopener noreferrer\">Should I Have a Pattern Ready Before I Contact a Factory?<\/a><\/p>\n<p>If you have any questions you want to #AskDessy, leave them below or go to our <a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/\" target=\"_blank\" rel=\"noopener\">Instagram page.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered what size should you launch your brand in? S, M, L and in what quantities? What about colourways? Should you include more styles in each? Here is your answer.<\/p>\n","protected":false},"author":108,"featured_media":3590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3925,3938],"tags":[4178,4153],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/3588"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=3588"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/3588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/3590"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=3588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=3588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=3588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}