{"id":36,"date":"2014-06-20T00:50:42","date_gmt":"2014-06-19T23:50:42","guid":{"rendered":"http:\/\/www.utelier.com\/blog\/?post_type=toolkit&p=15"},"modified":"2019-07-16T11:33:16","modified_gmt":"2019-07-16T10:33:16","slug":"tips-successful-pr-part-one","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/top-tips\/tips-successful-pr-part-one\/","title":{"rendered":"Top 10 Tips for Successful PR: Part One"},"content":{"rendered":"
While the world of media and press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention.<\/p>\n
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One of the many things that any start-up, small, medium or large fashion business have in common is the need to have their brand become known and recognisable to the public. You may have a good or even great idea, but if the world doesn’t know about it, your idea will never turn into a business. In today’s omnichannel world of marketing and PR, it has never been so easy and so hard to make yourself heard and spotted.<\/p>\n
A good public relations campaign is imperative to a company\u2019s success. Successful PR isn\u2019t just about earning fans or clients, it\u2019s about embracing your target audience and giving them a reason to like your company. In order to gain a reputation, a business or individual must present themselves to the public in a way that makes them approachable. A company can have a great product but without a public reputation, they will struggle to be acknowledged.<\/p>\n
So what can you do if you are not lucky enough to start up with or have an infinite disposable income that will pay for a PR agency to represent you? While the aim may well be to approach and engage a PR agency further down the line, initially there are some things you can do yourself and bag up some prized space in a glossy magazine and get the world to know about you, which in turn hopefully (it’s not a given!) may lead to better sales and potential opportunities.<\/p>\n
As with any business, research is paramount to the success rate of the outcome. Make a list of publications: weekly, monthly, quarterly, local, national and international magazines, newspapers and their supplements and blogs that you would like for your brand to be featured in.<\/p>\n
Think offline as well as online.<\/p><\/blockquote>\n
Ensure the list is a good fit for your brand and your target customer is reading these publications. There is no point wasting effort on the wrong titles and getting disappointed with poor results. Know your brand, know your customer, know what they read and what influences their buying decisions and aim to get in there.<\/p>\n
Once you have that list, dig deeper. Read and study what stories the publication covers and how they cover them and notice how your competitors are written about. Make a note which journalist covers which sections of the publication. Jot down their names and create a contact list. You may end up with more than one person per title, as different journalists cover different sections. Once you are finished you should have a neat target list of publications and a contact list of the editors and journalists who will best get you in there.<\/p>\n
2. Write a Press Release<\/strong><\/h4>\n