Not only did it take the lives of 1,138 clothes makers in Bangladesh and injure 2,500 people, it also removed the blinkers on a capitalist fast fashion industry that should be renamed crapitalist<\/em>.<\/p>\n An industry where global brand owners think it’s acceptable to pay offshore factory workers a pittance while passing on a minuscule percentage of the saving to the public and lining their own hand finished pockets with the largest slice of the pie.<\/p>\n In light of the fast fashion disaster, a much-needed revolution was necessary and it came about with the birth of the Fashion Revolution, the instigators of the movement.<\/p><\/blockquote>\n The brainchild of two women, Orsola de Castro and Carry Somers this global campaign with participation in over 100 countries was launched in 2013 in England.<\/p>\n Orsola<\/strong>\u2019s background is as an internationally recognized opinion leader in sustainable fashion<\/a>.<\/p>\n Prior to this her fashion career began as a designer with the pioneering upcycling label From Somewhere, which was launched in 1997 until 2014.<\/p>\n In 2006, she co-founded the British Fashion Council initiative Estethica at London Fashion Week, which she curated until 2014.<\/p>\n Co-founder, Carry Somers<\/strong> was inspired to act after the Rana Plaza factory collapse in Bangladesh in 2013. For the last 20 years, Carry\u2019s fashion brand Pachacuti had pioneered radical supply chain transparency, mapping the GPS coordinates of each stage of the production process; from the community plantations where the straw grows, through to each Panama hat weaver’s house.<\/p>\n Championing the traditions, quality and craftsmanship of the Andes, her collections were shown at London, Paris and Milan Fashion Week and sold in some of the world\u2019s finest luxury stores.<\/p>\n FASHION INSIDERS | Check out our Youtube Video on How to be a Sustainable Brand<\/a><\/strong><\/p>\n With backgrounds at the core of sustainable fashion, Orsolo and Carry were well placed to precipitate the call for a fairer, safer, more transparent fashion industry.<\/p>\n Their mission was to unite everyone in the fashion industry, from the designers, makers, distributors and wearers, to work together towards changing the way clothing is sourced, produced and consumed.<\/p>\n The collaborative efforts of the whole value chain \u2013 from farmer to consumer \u2013 are the only way to transform the industry into any semblance of workability.<\/p>\n Their mission is to inspire a change in an industry renowned for not always valuing people, the environment or creativity more than profit.<\/p>\n Fashion Revolution love fashion, with a self-penned title \u2019\u2019pro-fashion protesters\u2019\u2019 and with this in mind, they celebrate it while scrutinising industry practices and raising awareness of the industry\u2019s most important issues.<\/p>\n No specific companies are named and shamed as they feel that the whole industry should be held accountable, not the individual.<\/p>\n Brands are encouraged to recognise that they have the power to do something to instigate positive change. They\u2019re not advocates of boycotting for the simple reason that it\u2019s an ineffective way to achieve systemic change.<\/p>\n The Fashion Revolution global movement runs throughout the year and promotes a wide range of fashion revolution events<\/a>.<\/p>\n Highlights include a film screening that shines a light on the woes of the industry in The True Cost shown before clothes swapping\/networking event, in the Netherlands.<\/p>\n UK based events<\/strong> include Making Workshops on Social Enterprise Saturday. The public is encouraged to celebrate and raise awareness of social enterprises in cities, towns and villages across the country.<\/p>\n Visiting the participants, buying from them and learning about the impact they\u2019re having is a central part of the campaign.<\/p>\n Millions of people are encouraged to contact fashion brands by email, Twitter and Instagram, and ask the simple question, #whomademyclothes<\/p><\/blockquote>\n Fashion Revolution provides a list of all the major brands on their get-involved page<\/a>.<\/p>\n Other action can be taken in the form of printing a pre-made poster to use in a selfie shot.<\/p>\nWho Started the “Who Made My Clothes” Movement?<\/h2>\n
Why was the “Who Made My Clothes” Movement started?<\/h2>\n
The Fashion Revolution: Events<\/h3>\n
<\/h2>\n
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