Size L upwards: 7.6 cm (3\u201d) circumference increase at the bust, waist, and hip measurements.<\/li>\n<\/ul>\nLettered sizing covers a wide range of sizes such as:<\/h4>\n
XS =0-2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 S = 4-6\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M = 8-10 \u00a0\u00a0\u00a0\u00a0\u00a0\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 L = 10-12\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 XL = 12-14<\/p>\n
As you can see there is a difference between the two choices.<\/p>\n
Deciding which method will work best for your product should not be a decision taken lightly.\u00a0\u00a0Instead, it should be based on the following:<\/p>\n
Branding and Market Choices<\/h3>\n
What do you want your customer\u2019s perception of your brand to be?<\/p>\n
If you\u2019re promising a high-end product with a superior fit and higher price point then you should choose the numerical sizing system.<\/p>\n
As mentioned earlier, this system is more tailored and specific and will convey quality to your customer through its use.<\/p>\n
If your products are cheaper then select the more generic lettered sizing system as this allows you to cover more ground with fewer sizes and a cheaper production run.<\/p>\n
Style and Fit<\/h3>\n
Tailored styles are more fitted by design and therefore require less grading differences between sizes.<\/p>\n
Using the Numerical sizing system will immediately impart this information to your demographic.<\/p>\n
Looser garments, such as tee-shirts, sweatshirts, kaftans, tunics and pants have a more relaxed fit and can, therefore, cover a range of sizes.<\/p>\n
Thus, the use of the lettered sizing system makes more sense.<\/p>\n
Fabric<\/h3>\n
Active and performance wear garments use stretch fabrics and can accommodate a larger size range, so using the lettered sizing system would be more appropriate here.<\/p>\n
Heavier coatings would also fall into this category as they would be used for looser fitted garments.<\/p>\n
Silhouette<\/h3>\n
Casual wear with its looser silhouette and more casual aesthetic would be more suited to the lettered sizing system. Formal wear and evening dresses that use the numerical sizing system are perceived to be more expensive.<\/p>\n
Conclusion<\/h3>\n
As you can see even the smallest of details like size labels leave an impression to a discerning shopper about your brand.<\/p>\n
General or particular sizing makes online buyers susceptible to either a confident or doubtful outlook towards labels. It might either encourage or discourage them to buy.<\/p>\n
Taking even these small elements and details into consideration from the beginning of collection creation is advisable for those serious about their brands.<\/p>\n","protected":false},"excerpt":{"rendered":"
Selecting the correct size label for your clothing range and whether you use letters or numbers sends a clear message about the market you aim to enter. Their use isn\u2019t based on random selection.\u00a0 Both letters and numbers are used to communicate very different things in the industry. In regards to sampling size selection, this […]<\/p>\n","protected":false},"author":50,"featured_media":3975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3923,3924],"tags":[5867,4748],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/3973"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=3973"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/3973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/3975"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=3973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=3973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=3973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}