The Apprentice<\/em> candidates, but with fewer tears, metaphors and analogies.<\/p>\nWill Your \u2018Passion For Fashion\u2019 Attract Funding?<\/h3>\n
Be honest, creative and proud. Honesty will go a long way with funders and they will feel like they are \u2018in\u2019 on everything. Think about the language that you use, be positive and weave in the buzzwords that will sell your particular product: handmade, the material(s) used, ethical, just for example.<\/p>\n
People love to feel good and be excited,\u00a0so make them feel this way about your product in a way that they can\u2019t when they make a banal transaction in the mass fashion market.<\/p>\n
Film Yourself<\/h3>\n
A good idea is to \u2018advertise\u2019 your story via video, and it can have a great impact if you give it a personal edge. Face-to-face communication is so important, especially in business, and your video will allow the audience to bond with you. Tell them about everything that you\u2019ve done to lead you to this platform, and why your product is so worthy.<\/p>\n
The video is an advertisement of yourself and what you want to do, so be thorough about timelines, budget\/costs and potential risks and challenges. Make the video your e-business plan and proposal. Most of all, show your genuine passion \u2013 if it has been the catalyst for your journey, it will be the catalyst to get people backing you.<\/p>\n
A good example of a fashion brand that got funding through using a good story is that of Harry Keen of the FOXA branded sweatshirt.<\/p>\n
Promote Yourself<\/h3>\n
Don\u2019t forget that the responsibility lies with you as a designer, for your product to succeed.<\/p>\n
Use social media to create a dialogue with your target audience and to spread the word about what you\u2019re doing and the platform that you are using. The more people that know about it, the better. Remember the keyword in ‘crowdfunding’ is crowd<\/em>!<\/p>\nIt\u2019s also a good idea to think beyond one project, as if that one goes well, it could lead to a boom for your fashion business. So, if your \u2018reward\u2019 for funders is in the form of the product that you\u2019ve designed, ensure it can go on to \u2018sell itself\u2019 to anyone that sees it.<\/p>\n
Have Enough Cash<\/h3>\n
Money is a tough and touchy subject, we know. But it is even harder when you realise too late that you are in financial difficulty, so make sure that you\u2019ve thought about all the costs involved in your project before<\/em> you start your business crowdfunding campaign.<\/p>\nEvaluate the different components that go into making your product and account for them. Don\u2019t forget to factor in any fees that the platform charges, delivery costs, and any taxes that you\u2019ll be responsible for.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Many emerging designers are making the decision to crowdfund their projects – a great post-recession fundraiser – to create a product that they love and know their target consumers will also love, and buy.<\/p>\n","protected":false},"author":108,"featured_media":310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3924],"tags":[4189,4011,4153,4188,4187],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/41"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/310"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}