Don\u2019t beg, persuade. Don\u2019t gush, show pride. Don\u2019t oversell, build a relationship.<\/li>\n<\/ul>\nYou can build honest posts based on your production process, your excitement at launching and your inspiration behind products. Make your fashion business a positive beacon, trolling haters: ignored. Empowering your audience and responding to their comments: yes!<\/p>\n
Get engaged<\/h3>\n
Online, via social media! Don\u2019t see social media as a vanity stream to show a polished version of yourself and your brand. Imagine that you\u2019re actually speaking to your customer, that they are in your shop pre- or post-purchase and you are talking to them face-to-face. You would ask them questions, you would not only speak about your products and you\u2019d be personable and gracious. Start your engagement that way and then as you build your audience, consult them via social media as if they were a virtual focus group.<\/p>\n
Be prepared<\/h3>\n
You should know everything about your fashion business by now. Make sure you can reel off the vital statistics with gusto to the relevant people. Launching a business is not the end of the process. Sustenance and growth will be two of the permanent items on your to-do list. You will need to network and constantly market and sell your business if you want it to be as successful as you planned it to be.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Well done! You\u2019re about to launch your fashion business, there is so much you need to focus on and your mind is busy with endless to-do lists. We\u2019ve compiled the key things that you need to bear in mind to give you clarity, and act efficiently and effectively.<\/p>\n","protected":false},"author":108,"featured_media":429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3924],"tags":[4153],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/57"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}