Hand embroidery samples go through a selection process before becoming final products.<\/figcaption><\/figure>\nI think the best way to empower communities is to facilitate their pursuit\u00a0of beauty. <\/span><\/strong><\/p>\nWe plan to empower the local artisans by making their craft financially viable by paving a way for their products to be sold internationally.<\/span><\/p>\nWhat are your plans for the future of the brand? Where would you like Wenlin Studio to be in 5 years time?<\/span><\/h3>\nWe plan to expand Wenlin Studio into a lifestyle brand in the coming years. <\/span><\/p>\nOur mission is to revive hand embroidery across multiple collections. We have already started working on a line of hand-embroidered dresses to be launched early next year.<\/span><\/p>\nNow that you are operational and “in business” – what are the biggest challenges you face now?<\/span><\/h3>\nProduction by far is the biggest challenge<\/strong>. Maintaining the same quality standard across the whole collection takes a lot of effort as everything is hand made by living humans and uniquely interpreted by every artisan.\u00a0<\/span><\/span><\/p>\nGiven your varied industry experience, if you can wave a magic wand – what changes would you make in the fashion industry?<\/span><\/h3>\nHave less or no synthetic materials at all. It is such a pity that a lot of people are not aware that if they choose synthetic materials, they are actually buying plastic.\u00a0<\/span><\/span><\/p>\nWhat does success mean to you?\u00a0<\/span><\/h3>\nSuccess results in fulfilment, which is a product of our moral choices that inspire. And if I inspire someone, even just one person along the way, that to me is a success. \u00a0<\/span><\/span><\/p>\nWhat advise will you give new fashion entrepreneurs thinking of launching a brand in the future?<\/span><\/h3>\nWhenever starting something new, we should always aim to solve a problem rather than creating one for the world.\u00a0<\/span><\/span><\/p>\n<\/div>\n
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Gul E Raana is the founder and creative force behind the hand embroidery London based brand – Wenlin Studio. Though only a couple of years old, the brand has a clear mission that resonates with their growing loyal clientele – to create ethical and responsible fashion products while empowering small communities of artisans. As big […]<\/p>\n","protected":false},"author":108,"featured_media":5737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3934],"tags":[4177,5366],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/5725"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=5725"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/5725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/5737"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=5725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=5725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=5725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}