{"id":5754,"date":"2019-09-04T07:00:10","date_gmt":"2019-09-04T06:00:10","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=5754"},"modified":"2019-09-03T18:23:55","modified_gmt":"2019-09-03T17:23:55","slug":"create-know-like-trust-factor-fashion","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/how-to\/create-know-like-trust-factor-fashion\/","title":{"rendered":"How to Infuse “Know, Like, Trust” Factor Into Your Fashion Brand"},"content":{"rendered":"
Gone are the days when, if you served your customers nicely, helped them over the phone or didn\u2019t make a fuss when they returned something they stayed loyal and came time and time again to buy more from your business.<\/p>\n
In today\u2019s day and age, to remain in business you need to create a loyal following.<\/p>\n
To do this, you need to stand out from the rest of your competitors.<\/p>\n
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To do it \u2013 you need to connect on a personal level with your audience \u2013 with you buyers and customers. They need to know you exist, to begin with, and once they come across your brand, they need to get to know you, get to like you (and want to know more about you and therefore follow you) and in time grow to trust you.<\/p>\n
There is a saying that\u2019s often used in business that says: “…people prefer to do business with people, not businesses”.<\/p>\n
People prefer to buy from people they know, like, and trust.<\/p><\/blockquote>\n
As popular as this may be, it seems that it is falling on deaf ears in start-up fashion land. So many designers and brand owners in the fashion space either do not believe it or understand what it means. They hear the advice and think, \u201cthat sounds nice, but what does it really mean? How is it relevant to my brand? How do I get people to know, like, and trust me more than the large brands? \u201c<\/p>\n
Well \u2013 let me show you why it is probably the single most important thing you need to focus on before and after you launch your brand and then consistently work on maintaining. Failing to do that will result in business decline, mediocre survival and ultimately kill your business \u2013 no matter how amazing your product may be or talented you are.<\/p>\n
The Importance of Know Like Trust factor<\/strong><\/h3>\n
With some 380 websites reportedly (according to google stats) launching every minute, just switching your website or having one is simply not enough. You need to get found and when that happens, the first thing people will most likely connect to visually is your product.<\/p>\n
If they like what they see, they will without a doubt go to your about page or click on your social media links to find out more about YOU.<\/p>\n
Most people think that YOU means the brand. The business. They have brief about us pages that waffle about the inspiration and mission of the business and their social media is packed with products and links to shopping pages.<\/p>\n
While that is nice to have, it doesn\u2019t create a long-lasting connection on a human to human level.<\/p>\n
What will create that connection is, if you, bring yourself \u2013 the founder, into the picture. Tell your audience and potential customers a little about you, why you launched, what you do in your spare time\u2026 Take them on a journey when you are creating your new collections or visiting places to get inspiration.<\/p>\n
We, humans, connect to other humans when we agree with them, like what they do, how they think, how they act. That leads us to like them and by liking them we keep an eye on them. What else would they do? What else wll they say? What else will they launch?<\/p>\n
As customers get to know you better and like you more \u2013 as a person and therefore as a brand, they will ultimately end up becoming part of your world by purchasing something.<\/p>\n
Once they buy and they are not disappointed with their purchase, they are very likely to come back again and buy again. And share their enthusiasm for your brand with others.<\/p>\n
This kind of marketing and word of mouth referrals are priceless. They are extremely valuable and can only be the result of having become known, liked and trusted.<\/p>\n