{"id":5792,"date":"2019-10-10T08:06:59","date_gmt":"2019-10-10T07:06:59","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=5792"},"modified":"2019-10-10T08:06:59","modified_gmt":"2019-10-10T07:06:59","slug":"how-to-build-fashion-brand-trust-faster","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/how-to\/how-to-build-fashion-brand-trust-faster\/","title":{"rendered":"How to Build Fashion Brand Trust Faster"},"content":{"rendered":"
For any business to survive not only do you need to have a good product that fills the hole for a clear market need or desire but to generate sales from multiple sources \u2013or be an omnichannel brand \u2013 you need to create a trust for your brand.<\/p>\n
But trust is not something you can easily buy or hack your way into. Trust takes time to create and establish.<\/p>\n
In today\u2019s world, where patience is in short supply and we often feel the pressure to find quick success, creating fashion brand trust faster is important. It means our businesses stand a better chance of survival. So how do you do that?<\/p>\n
Further reading: Fashion Branding Basics for Startups<\/a><\/p>\n Here are three ways in which a brand can create fast(er) trust with its customers, leverage its core values and purpose as part of an authentic marketing campaign and differentiate itself from competitors.<\/p>\n Creating bridges to causes, people or other businesses that people \u2013 your potential audience \u2013 already trusts is vital if you are in a hurry to create a trust for your new venture.<\/p>\n One way of creating such a bridge is to get an endorsement for your business by another person or business already held high in peoples esteems and that has established a reputation and trust with your target consumers.<\/p>\n This is not easy to achieve, as those who have taken the time and effort to built trust over a long period of time know what that has cost them in time, money and effort. They have learnt lessons that have thought them to be careful with their brand and be protective of their customers.<\/p>\n They must really know you well and trust your personal integrity before perhaps they will consider lending you a helping hand and sticking their neck out for your business.<\/p>\n An example of such an endorsement can often be seen in the music industry. Small and new up and coming bands being signed up to open up for big acts. That is instant market positioning and valuable exposure to a serious target and trusting audience.<\/p>\n An example in fashion can be collaborations between well-established brands who take on new talent to work with, or larger brands collaborating with current and of the moment designers.<\/p>\n Creating bridges of trust with new audiences and cross-promotion is a faster way of acquiring new customers and growing your business.<\/p><\/blockquote>\n Doing something new, something not done before is a great way to not only generate exposure but also acquire early adopters who usually remain loyal fans.<\/p>\n In the fashion industry, it often seems like there may not be anything new left to design.<\/p>\n Therefore creating newness through new associations.<\/p>\n Adopting a cause as a core driver for the business is the new way of doing business with a conscience.<\/p><\/blockquote>\n The businesses that are doing well and will create success in the future are the ones who connect to our hearts and passions. We live at an age where doing business purely for financial gains is not respected as it may have been a few decades back.<\/p>\n Our society has evolved and become more conscious of the fragility world we live in. The internet has made the impossibly big world of the past into a small place where nothing remains hidden for long. The disparity between those who have and those who don\u2019t is now (even more) apparent for all to see.<\/p>\n Therefore associating your brand with a cause that is near and dear to the consciousness and hearts of your audience is a sure way to creating fashion brand trust faster.<\/p>\n A great example of brands who have created successful businesses wrapped around a cause is Tom’s<\/a> shoes and Warby Parker<\/a>.\u00a0 Two brands that have committed to helping underprivileged communities through selling their products. By providing to those who don\u2019t have the most basic of items we take for granted has allowed for these brands to create success in monetary terms, while also address a pain point and all the while almost effortlessly amassing loyal community, customers and press attention. A truly modern winning proposition; an example of doing business consciously.<\/p>\n The present world we live in is one where we believe what we see and what we see is often put through filters and shows just highlights, rather than reflect the reality. Fashion even more than most other industries is an opaque and often referred to as \u201csmoke and mirrors\u201d construct of an industry where reality if distorted at best and hidden as a norm.<\/p>\n Building trust in fashion is not easy, perhaps because fashion consumers as a whole are not interested and looking for trust. They look for external and transient satisfaction. But as the economic and political landscape inadvertently is changing the world and dragging fashion with it, we now have a new type of consumers disillusioned with the fake-ness of the industry and looking for brands that mirror their values.<\/p>\n The new form of loyalty is no longer based on style, trends and affordability factors, but rather on the promise of contribution to the world well being by using fashion as a vehicle.<\/p>\nFast trust #1: Get Endorsements <\/strong><\/h3>\n
Fast trust #2: Innovate<\/strong><\/h3>\n
Fast trust #3: Radical Transparency<\/strong><\/h3>\n