{"id":5844,"date":"2019-11-06T10:45:57","date_gmt":"2019-11-06T10:45:57","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=5844"},"modified":"2024-02-19T19:28:53","modified_gmt":"2024-02-19T19:28:53","slug":"increase-sales-for-your-fashion-brand","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/marketing-sales\/increase-sales-for-your-fashion-brand\/","title":{"rendered":"9 easy ideas to increase sales for your fashion brand"},"content":{"rendered":"
Now there are many reasons why you may not sell a product. It could be that the product price is wrong or the product\/market fit is not good.<\/p>\n
It could be that your brand marketing communication is lacklustre and not clear enough who you are communicating to.<\/p>\n
While we see this daily and help many entrepreneurs get back on track, the act of selling products is really a numbers game.<\/p>\n
There is no magic formula.<\/p>\n
How much you sell and how you sell really depends on you \u2013 the fashion CEO and brand owner.<\/p><\/blockquote>\n
It requires you to get out there and be in as many places as possible where your ideal customer may be.<\/p>\n
So let\u2019s take a look and see what are some new, additional ways (to your own website) in which you can increase sales for your fashion brand.<\/p>\n
More ideas how to grow your brand awareness, reach and make more sales online and offline can be found in our “Skyrocket Your Sales” masterclass here<\/a>.<\/strong><\/h4>\n
Sell at Online Marketplaces<\/strong><\/h3>\n
It goes without saying that most brands that launch in today’s day and age launch with an online store of their own \u2013 aka their own transactional website.<\/p>\n
But where many go wrong and are shocked to discover is that just because you built it, they (the customers and website traffic) will not come.<\/p>\n
You need to invest a lot of time and resources in continuous marketing and additional tasks to make your website work, generate sales and then increase sales for your fashion brand.<\/p>\n
So in addition t your website it is advisable to look into and consider joining online marketplaces and platforms that represent and sell multiple brands under one umbrella.<\/p>\n
Depending on your target market, product and brand, you can set up your own online store and sell on\u00a0Etsy<\/u><\/a>,\u00a0<\/strong>NotOnTheHighStrteet<\/a> or WolfandBadger<\/a>. These are just a few – there are many, many more that focus on single product category or not – look online and look at your competitor and where they sell online to get a more tailored and comprehensive lost of viable options for your brand.<\/p>\n
Sell at Home Parties<\/strong><\/h3>\n
This is one of the easiest to organise and my personal favourite way to increase sales for your fashion brand.<\/p>\n
Many years ago, way before the existence of the internet, AVON<\/a> – the cosmetics brand, made it big simply by going directly to its customers\u2019 homes and organising home parties.<\/p>\n
Some designer brands in the 90s and early 2000s also applied this model to getting rid off samples and old stock.<\/p>\n
The concept still works today. It can be applied any which way you want and increase sales for your fashion brand almost effortlessly.<\/p>\n
All it takes is to find willing friends or brand ambassadors willing to host a home party for your brand and invite their friends to a \u201cshopping party\u201d.<\/p>\n
<\/p>\n
The way it usually works is that the brand will sell their products at special prices at the event. They could offer special discount on the day\/night, perhaps cover the costs for the entertainment expenses (drinks, nibbles\u2026etc) and gift the host something or give them small percentage commission of the sales made on the night.<\/p>\n
Brands successfully making sales and growing their brands via the power of networking are \u00a0Stella & Dot<\/u><\/a>\u00a0,\u00a0ETCETERA<\/u><\/a>, Oriflame<\/a>, Avon and many more.<\/p>\n
Sell to Independent Boutiques<\/strong><\/h3>\n
As the world of retail is fragmenting more and more, the big chains and department stores are struggling. Their loss is someone else\u2019s gain. There are plenty of small independent boutiques scattered across every country, in big and small cities doing business the old fashioned way – by knowing their customers really well and looking after them online and offline.<\/p>\n
Often they are small shops with a single owner that is not hand-tied by a long chain of command. That means that you \u2013 the fashion designer or brand CEO can really build a relationship with the owner who is often also the buyer.<\/p>\n
Developing a relationship with boutique owners often allows for certain flexibility for both parties; if you deliver late one season, for instance, they\u2019ll still trust you. There is also the ability to get valuable feedback from the buyer about your line.<\/p>\n
The downside is that you may have to work on consignment with them (or Sale or Return basis) to begin with but as long as you are clear from the start and agree on terms it can be a favourable arrangement.<\/p>\n