Greenwashing<\/strong><\/h3>\nClaiming sustainability credentials is common practise by many brands knowingly or not. Many large brands may have a tiny portion of products or a limited collection that is sustainable and decide to use the term \u201csustainable\u201d to promote themselves. Unfortunately, as this is misleading \u2013 they are in effect greenwashing the customers. In other words \u2013 duping them into thinking they are something they are not.<\/p>\n
Hopefully, the above sustainable fashion terminology listing above helps you clearly differentiate in your mind now what the terms really mean and what is meaningful to you the consumer.<\/p>\n
If anything grabs your interest, dig deeper and research. There is no point to pay lip service to something and be questioned and found out to be unauthentic later down the line. This sustainable fashion terminology is just a small scratch of the surface.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sustainable fashion terminology can be confusing to most. Like many other industries, fashion is shaped by economic and political forces. It is like a living organism \u2013 always evolving and changing. I’m sure \u2013 like me \u2013 you must find it hard to keep up with all the terminology used by industry insiders. Not only […]<\/p>\n","protected":false},"author":108,"featured_media":5944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3935],"tags":[4164,4163],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/5942"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=5942"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/5942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/5944"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=5942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=5942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=5942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}