{"id":6719,"date":"2021-05-28T16:00:31","date_gmt":"2021-05-28T15:00:31","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=6719"},"modified":"2021-11-28T08:55:32","modified_gmt":"2021-11-28T08:55:32","slug":"21","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/21\/","title":{"rendered":"E21: Fashion Marketing 101: Is Your Fashion Brand a Painkiller or a Vitamin?"},"content":{"rendered":"<p><iframe style=\"border: none; min-width: min(100%, 430px);\" title=\"021: Is Your Fashion Brand a Painkiller or a Vitamin?\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=7qmgp-111b628-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Verdana&amp;skin=f6f6f6&amp;font-color=auto&amp;btn-skin=3267a3\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>If you want to do a great fashion marketing job for your brand and generate more sales, no matter the economic climate &#8211; you need to know what purpose your brand and products are servicing.<\/p>\n<ul>\n<li>Why should people buy your brands&#8217; products and not a competitor?<\/li>\n<li>Why should they buy your brand or product right now?<\/li>\n<li>How would making such an unlikely choice relate to more sales for your fashion business?<\/li>\n<\/ul>\n<p>This and more fashion marketing tips are explained in this latest instalment of the fashion Insiders &amp; Co podcast.<\/p>\n<p><b>Mentioned Resources:<br \/>\n<\/b><br \/>\n<a href=\"https:\/\/shopmakemerry.com\/\" target=\"_blank\" rel=\"noopener\"><b>Make Merry<\/b><\/a> a purpose-driven brand or listen to the full interview with the founder Katie Deming MD\u00a0<a href=\"https:\/\/fashioninsiders.co\/podcast\/20\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p><a href=\"https:\/\/sarahharan.com\/\" target=\"_blank\" rel=\"noopener\"><b>Sarah Haran<\/b><\/a>\u00a0bag brand<\/p>\n<p><a href=\"https:\/\/www.fashioninsiderstraining.com\/sbp-eg\" target=\"_blank\" rel=\"noopener\"><b>Strategic Brand Positioning Program<\/b><\/a><b><br \/>\n<\/b><br \/>\n<b><br \/>\nKey Takeaways:<\/b><\/p>\n<ul>\n<li>When you know your target audience well, as well as your product&#8217;s features and benefits, marketing becomes easy and effortless.<\/li>\n<li>Knowing how to appeal to your buyers&#8217; needs and desires is crucial in being able to connect to them on an emotional level and compel them to take an action &#8211; aka make a purchase.<\/li>\n<li>People make buying choices on the basis of need or desire, price or functionality, and buy from someone they like as a person or from a brand they trust.<\/li>\n<\/ul>\n<p><b><br \/>\nAbout the host:<\/b><\/p>\n<p>Dessy is the founder of\u00a0<a href=\"https:\/\/fashioninsiders.co\/\" target=\"_blank\" rel=\"noopener\">Fashion Insiders &amp; Co<\/a>\u00a0&#8211; an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.<\/p>\n<p><b>Contact Method:<\/b><br \/>\nFashion Insiders &amp; Co<br \/>\n<a href=\"https:\/\/fashioninsiders.co\/\" target=\"_blank\" rel=\"noopener\">official website<\/a>: https:\/\/fashioninsiders.co\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/#\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>: @fashioninsidersco<\/p>\n<p class=\"p1\">Discover more great content on our <a href=\"https:\/\/www.youtube.com\/channel\/UCDx5HDhSfXvbQ_Vi16XLVqA?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">YouTube<\/span><\/a><span class=\"s2\"> channel.<\/span><\/p>\n<p><b>If you enjoyed this episode, please leave us a 5*star* rating and a review on iTunes &#8211; it helps us get this podcast discovered by more listeners just like yourself. Thank you.<\/b><\/p>\n<p>To submit any questions or get in touch with topic suggestions, write to us at\u00a0<a href=\"mailto:podcast@fashioninsiders.co\" target=\"_blank\" rel=\"noopener\">podcast@fashioninsiders.co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to do a great fashion marketing job for your brand and generate more sales, no matter the economic climate &#8211; you need to know what purpose your brand and products are servicing. Why should people buy your brands&#8217; products and not a competitor? Why should they buy your brand or product right [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":6720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[4085],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6719"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=6719"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/6720"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=6719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=6719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=6719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}