{"id":6798,"date":"2021-06-30T09:11:01","date_gmt":"2021-06-30T08:11:01","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=6798"},"modified":"2021-11-28T09:22:20","modified_gmt":"2021-11-28T09:22:20","slug":"29","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/29\/","title":{"rendered":"E29: Insider&#8217;s look at the role of a fashion buyer with Chelsea Chu from Anima Animus"},"content":{"rendered":"<p><iframe style=\"border: none; min-width: min(100%, 430px);\" title=\"029: Insider\u2018s look at the role of a fashion buyer with Chelsea Chu from Anima Animus\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=jmew5-111b61f-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Verdana&amp;skin=f6f6f6&amp;font-color=auto&amp;btn-skin=3267a3\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>Following graduation Chelsea Chu was lucky to find employment quickly in the fashion industry. And not just any job but a buyer&#8217;s position for an online luxury retailer.<\/p>\n<p>In this interview, we look into the role of a buyer in the industry and what led her to decide to launch her own brand, and the challenges she is encountering along the way.<\/p>\n<p><b>Episode Notes:<\/b><\/p>\n<ul>\n<li>What it is like to be a buyer in the fashion industry; what does the job entail?<\/li>\n<li>The importance of knowing your target customer profile and how this helps buyers when they select what to buy.<\/li>\n<li>How men&#8217;s shopping habits defer from women<\/li>\n<li>What led her to want to launch her own brand<\/li>\n<li>What business model she would like to follow for her own business and why.<\/li>\n<li>Why educating your customer is important to do.<\/li>\n<\/ul>\n<p><b>Takeaways:<\/b><\/p>\n<ul>\n<li>As a buyer, you need to at all times balance the point of view of what is commercial and what is visually appealing<\/li>\n<li>&#8220;Typically the mass consumers will not care about sustainability because they prioritize looking good and cost first&#8221;<\/li>\n<\/ul>\n<p><b>References:<\/b><\/p>\n<p><a href=\"https:\/\/amzn.to\/3y2O1Gc\" target=\"_blank\" rel=\"noopener\">&#8220;To Die For: Is Fashion Wearing Out The World&#8221;\u00a0<\/a>by Lucy Siegle<\/p>\n<p><b>Connect with Chelsea:<br \/>\n<\/b><a href=\"https:\/\/www.animaanimus.co.uk\/\" target=\"_blank\" rel=\"noopener\">Website:<\/a>\u00a0https:\/\/www.animaanimus.co.uk\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/_animaanimus\/\" target=\"_blank\" rel=\"noopener\">Instagram:<\/a>\u00a0https:\/\/www.instagram.com\/_animaanimus\/<\/p>\n<p><strong>About the host:<\/p>\n<p><\/strong>Dessy is the founder of <a href=\"https:\/\/fashioninsiders.co\/\">Fashion Insiders &amp; Co<\/a> &#8211; an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.<\/p>\n<p><strong>Contact Method:<\/strong><br \/>\nFashion Insiders &amp; Co<br \/>\n<a href=\"https:\/\/fashioninsiders.co\/\">official website<\/a>: https:\/\/fashioninsiders.co\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>: @fashioninsidersco<\/p>\n<p class=\"p1\">Discover more great content on our <a href=\"https:\/\/www.youtube.com\/channel\/UCDx5HDhSfXvbQ_Vi16XLVqA?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">YouTube<\/span><\/a><span class=\"s2\"> channel.<\/span><\/p>\n<p><strong>If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes &#8211; it helps us get this podcast discovered by more listeners just like yourself. Thank you.<\/strong><\/p>\n<p>To submit any questions or get in touch with topic suggestions, write to us at <a>podcast@fashioninsiders.co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following graduation Chelsea Chu was lucky to find employment quickly in the fashion industry. And not just any job but a buyer&#8217;s position for an online luxury retailer. In this interview, we look into the role of a buyer in the industry and what led her to decide to launch her own brand, and the [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":6802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[4202,4163],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6798"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=6798"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/6802"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=6798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=6798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=6798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}