{"id":6845,"date":"2021-07-21T06:34:36","date_gmt":"2021-07-21T05:34:36","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=6845"},"modified":"2021-11-28T11:24:46","modified_gmt":"2021-11-28T11:24:46","slug":"34","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/34\/","title":{"rendered":"34: Superfit Hero: Changing lives through a community driven purpose led fashion brand"},"content":{"rendered":"<p><iframe style=\"border: none; min-width: min(100%, 430px);\" title=\"034: Superfit Hero: Changing lives through a community driven purpose led fashion brand\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=cpjdq-111b61a-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Verdana&amp;skin=f6f6f6&amp;font-color=auto&amp;btn-skin=3267a3\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>Superfit Hero is an American activewear brand unlike any other.<\/p>\n<p>Founded in 2015 by Micki Krimmel, the brand emerged from her experience as a competitive roller derby player and athlete. Her sports activities and experiences re-shaped her attitude towards her own body to a point where she wanted to help others feel the same. The answer for her came in the shape of launching a\u00a0 &#8220;body-positive, size-inclusive fitness brand with a mission to empower women.&#8221; After crowdfunding the brand&#8217;s launch, and armed with a few years&#8217; worth of customer data and strong community feedback, Micki pivoted to offer exclusively activewear to plus sizes L to 7XL.<\/p>\n<p>\u201cI created Superfit Hero to exist as an alternative, a fitness brand that celebrates bodies as they are, not as they \u2018should be,\u201d said Krimmel in a statement.<\/p>\n<p><b>Episode Notes:<\/b><\/p>\n<p>In this riveting and candid conversation with Micki Krimmel, the CEO and Founder, and Carrie Beth Langham, Superfit Hero&#8217;s Product Lead, discover:<\/p>\n<p>&#8211; What inspired Micki to launch an activewear brand aimed at plus size female athletes and why she wasn&#8217;t scared to niche down to what may seem like a tiny target market;<br \/>\n&#8211; What challenges did she face, to begin with, and how she managed to survive through 2020 which brought unexpected challenges;<br \/>\n&#8211; What makes SuperFit Hero&#8217;s product so special and the lengths Micki and Carrie Beth go through to ensure the fit is perfect and the quality unrivaled;<br \/>\n&#8211;\u00a0 How they are creating and scaling a brand by leveraging the power of a mighty, loyal community;<br \/>\n&#8211; Discover how the deep purpose on which the brand is founded drives the business forward, so much so that big brands &#8211; unable to compete are copying while large retailers courting Superfit Hero.<br \/>\n&#8211; and much much more&#8230;.<\/p>\n<p><b>Resources:<\/b><\/p>\n<p>Connect and follow Superfit Hero:<\/p>\n<p><a href=\"https:\/\/superfithero.com\/\" target=\"_blank\" rel=\"noopener\">Website:\u00a0<\/a>https:\/\/superfithero.com\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/superfithero\/\" target=\"_blank\" rel=\"noopener\">Instagram:<\/a>\u00a0@superfithero<\/p>\n<p class=\"p1\"><b>More Invaluable Fashion Insiders Resources:<\/b><br \/>\nFashion Insiders &amp; Co<br \/>\n<a href=\"https:\/\/fashioninsiders.co\/\"><span class=\"s1\">official website<\/span><\/a>: https:\/\/fashioninsiders.co\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Instagram<\/span><\/a>: @fashioninsidersco<\/p>\n<p class=\"p1\">Discover more great content on our <a href=\"https:\/\/www.youtube.com\/channel\/UCDx5HDhSfXvbQ_Vi16XLVqA?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">YouTube<\/span><\/a> channel.<\/p>\n<p class=\"p1\">\n<b>If you enjoyed this episode, please leave us a 5*star* rating and a review on iTunes &#8211; it helps us get this podcast discovered by more listeners just like yourself. Thank you.<\/b><\/p>\n<p>To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superfit Hero is an American activewear brand unlike any other. Founded in 2015 by Micki Krimmel, the brand emerged from her experience as a competitive roller derby player and athlete. Her sports activities and experiences re-shaped her attitude towards her own body to a point where she wanted to help others feel the same. The [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":6846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[4178,4085],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6845"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=6845"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/6846"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=6845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=6845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=6845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}