{"id":6885,"date":"2021-08-18T10:54:55","date_gmt":"2021-08-18T09:54:55","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=6885"},"modified":"2021-12-03T00:22:27","modified_gmt":"2021-12-03T00:22:27","slug":"38","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/38\/","title":{"rendered":"E38: How Sarah Haran turned a handbag hobby into a successful brand story"},"content":{"rendered":"<div id=\"buzzsprout-player-9047984\"><\/div>\n\t\t\t\t <script src=\"https:\/\/www.buzzsprout.com\/1503088\/9047984.js?container_id=buzzsprout-player-9047984&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<p>How Sarah Haran turned a handbag hobby into a successful brand story<\/p>\n<p>We often hear stories about fashion brands whose founders made a successful transition from a past career into a fashion successful brand story. But imagine having recently left a high-paying job to dedicate yourself and grow a hobby into a business and then the pandemic takes over.<\/p>\n<p>For many, this has spelled the end for their brands. For others &#8211; like Sarah Haran &#8211; the pandemic offered an opportunity for growth and expansion. In fact, she pivoted slightly and created a successful brand story for herself and her luxury multifunctional leather handbags brand.<\/p>\n<p>Discover first hand how Sarah grew her brand over the last 18 months and how she used the pandemic to reposition her brand entirely and find a whole new level of business success.<\/p>\n<p><b>Episode notes:<br \/>\n<\/b><\/p>\n<ul>\n<li>Learn what made Sarah leave a successful career and launch her own leather handbag brand;<\/li>\n<li>What made her brand different and how she had planned to grow it pre-pandemic;<\/li>\n<li>What she learned about her ideal customer and how she adapted on the basis of this knowledge;<\/li>\n<li>The role of creating and nurturing a community has had on her business bottom line;<\/li>\n<li>How she plans to grow her brand in the future and her new customer acquisition strategy.<\/li>\n<\/ul>\n<p><b>Key takeaways:<\/b><\/p>\n<ul>\n<li>&#8220;Every day is a (fashion business) new school day&#8221;<\/li>\n<li>Look UP and OUT of the fashion industry to get fresh new ideas and business knowledge;<\/li>\n<li>Focus on one channel and stick with it &#8211; do not jump around and chase other great ideas too soon and too fast.<\/li>\n<\/ul>\n<p><b>Resources:<br \/>\n<\/b><br \/>\nConnect with Sarah Haran:<\/p>\n<p><a href=\"https:\/\/sarahharan.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a>\u00a0 \u00a0https:\/\/sarahharan.com\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/sarahharanuk\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u00a0@sarahharanuk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Sarah Haran turned a handbag hobby into a successful brand story We often hear stories about fashion brands whose founders made a successful transition from a past career into a fashion successful brand story. But imagine having recently left a high-paying job to dedicate yourself and grow a hobby into a business and then [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":6887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6885"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=6885"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/6887"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=6885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=6885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=6885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}