{"id":6915,"date":"2021-09-01T15:30:21","date_gmt":"2021-09-01T14:30:21","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=6915"},"modified":"2021-11-28T12:19:36","modified_gmt":"2021-11-28T12:19:36","slug":"40","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/40\/","title":{"rendered":"E40: Craig Lewis: Why using Pinterest for fashion brands is the best marketing strategy for growth."},"content":{"rendered":"<p><iframe style=\"border: none; min-width: min(100%, 430px);\" title=\"040: How to grow your fashion brand the smart way, with Pinterest.\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=pixd5-111b614-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Verdana&amp;skin=f6f6f6&amp;font-color=auto&amp;btn-skin=3267a3\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><strong>Why using Pinterest for fashion brands is the best marketing strategy for growth.<\/strong><\/p>\n<p>If you are frustrated with social media and do not see the kind of ROI you&#8217;d expect given the amount of time you spend creating and posting content online &#8211; then you are not wrong. Social Media Marketing is not what it used to be unless you are advertising.<\/p>\n<p>The alternative is making better use of search engines. And Pinterest in particular &#8211; given that it is a visual image-based platform.<\/p>\n<p><b>Episode Notes:<\/b><\/p>\n<p>In this episode we speak to Craig Lewis &#8211; a Pinterest agency founder and Pinterest approved partner who helps e-commerce brands grow their businesses the smart way and get a solid ROI of x2-4 times of their investment consistently. He shares tips and information why using Pinterest for fashion brands and e-commerce product businesses is the best marketing strategy right now.<\/p>\n<p>Hear first hand from Craig about:<\/p>\n<ul>\n<li>Why Pinterest is the platform to be and focus on as a fashion brand<\/li>\n<li>How the longevity of pins vs other social media platforms compares<\/li>\n<li>Why Pinterest demographics of active users is well-positioned for fashion brands to exploit<\/li>\n<li>How to use Pinterest to drive traffic to your website and sales<\/li>\n<li>Most common mistakes made, and tips on how to correct them<\/li>\n<li>How to work with a marketing agency and ensure you get results<\/li>\n<li>Craig&#8217;s best advice for growing your brand with Pinterest<\/li>\n<\/ul>\n<p><b>Key Takeaways:<\/b><\/p>\n<ul>\n<li>Pinterest is a search engine just like Google and YouTube. People spend time on it searching for products and information with the intent to purchase often.<\/li>\n<li>Pinterest as a business has repositioned to attract and service primarily product-based e-commerce businesses and is optimizing the search engine to generate maximum results for its users.<\/li>\n<li>Pinterest works best when there is a clear intent set behind the pinned photos and boards created.<\/li>\n<\/ul>\n<p><b>Resources Mentioned:<\/b><\/p>\n<p><a href=\"https:\/\/pinandgrow.com\/\" target=\"_blank\" rel=\"noopener\"><b>Pin&amp;Grow<\/b>\u00a0agency website<\/a>: https:\/\/pinandgrow.com\/<br \/>\nConnect with Craig via<a href=\"https:\/\/www.linkedin.com\/in\/craig-lewis-049797218\/\" target=\"_blank\" rel=\"noopener\">\u00a0LinkedIn<\/a><\/p>\n<p>The\u00a0<a href=\"https:\/\/www.fashioninsiderstraining.com\/sbp-eg\" target=\"_blank\" rel=\"noopener\"><b>Strategic Brand Positioning Program<\/b><\/a> teaches fashion brand founders how to position their brands correctly on the market for maximum growth, exposure, and profit.<\/p>\n<p class=\"p1\"><b>More Invaluable Fashion Insiders Resources:<\/b><br \/>\nFashion Insiders &amp; Co<br \/>\n<a href=\"https:\/\/fashioninsiders.co\/\"><span class=\"s1\">official website<\/span><\/a>: https:\/\/fashioninsiders.co\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Instagram<\/span><\/a>: @fashioninsidersco<\/p>\n<p class=\"p1\">Discover more great content on our <a href=\"https:\/\/www.youtube.com\/channel\/UCDx5HDhSfXvbQ_Vi16XLVqA?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">YouTube<\/span><\/a> channel.<\/p>\n<p class=\"p1\"><b>If you enjoyed this episode, please leave us a 5*star* rating and a review on iTunes &#8211; it helps us get this podcast discovered by more listeners just like yourself. Thank you.<\/b><\/p>\n<p>To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why using Pinterest for fashion brands is the best marketing strategy for growth. If you are frustrated with social media and do not see the kind of ROI you&#8217;d expect given the amount of time you spend creating and posting content online &#8211; then you are not wrong. Social Media Marketing is not what it [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":6916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6915"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=6915"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/6915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/6916"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=6915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=6915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=6915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}