{"id":7396,"date":"2022-03-07T14:57:19","date_gmt":"2022-03-07T14:57:19","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=7396"},"modified":"2022-03-14T22:01:35","modified_gmt":"2022-03-14T22:01:35","slug":"57","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/57\/","title":{"rendered":"057: Growing Your Brand Through Omni Sales Opportunities with Sonia Summan"},"content":{"rendered":"<p><iframe style=\"border: none; min-width: min(100%, 430px);\" title=\"057: Growing Your Brand Through Omni Sales Opportunities with Sonia Suman\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=ejkwp-11c1adf-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Verdana&amp;skin=f6f6f6&amp;font-color=auto&amp;btn-skin=3267a3\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>Meet Sonia Summan &#8211; a multi-talented fashion industry expert who has spent 20+ years specialising in sales for a wide range of brands from the high street to the luxury segment of the industry. Quite honestly &#8211; there is nothing Sonia doesn&#8217;t know about growing a fashion brand vis a vis different routes to market. Which is what this episode is all about&#8230;<\/p>\n<p><strong>Listen to this episode and discover:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">What Sonia&#8217;s current role in the fashion industry is (clue: she wears more than one fashion hat) and how Sonia learned to be a top sales expert;<\/li>\n<li class=\"li1\">How the sales opportunities within the industry have changed over the last couple of decades and what are they (hint: Sonia has been part of setting up JVs, franchises, wholesale, licensing, retail set up and more&#8230;)<\/li>\n<li class=\"li1\">What caused her leave working for fast fashion (there were weeks when she made over 1 million pounds in sales in that one week alone) and pivot;\u00a0working for fast fashion meant that sometimes she was involved in selling over 52 collections a year;<\/li>\n<li class=\"li1\">The importance of networking as a brand growth strategy and getting organic reach<\/li>\n<li class=\"li1\">The importance of having a two-fold sustainability outlook &#8211; environment and business.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">When is licensing the right route for a small brand to explore and how to make the best of this sales option<\/li>\n<li class=\"li1\">what she do now and why she is so happy at this point of her career.<\/li>\n<\/ul>\n<p class=\"p2\"><strong>Episode Takeaways:<\/strong><\/p>\n<ul>\n<li>High street selling is about volume (margins can be lower) and has to hit the MOQ of the supplier whereas in luxury fashion sales numbers are lower and there is a focus on nurturing the customer along the buyer journey.<\/li>\n<\/ul>\n<p><strong>Resources:<\/strong><\/p>\n<p>Connect with Sonia via:<\/p>\n<p>Linked In: <a href=\"http:\/\/www.linkedin.com\/in\/soniasumman\" target=\"_blank\" rel=\"noreferrer noopener\">www.linkedin.com\/in\/soniasumman<\/a><br \/>\nInstagram: @<a href=\"http:\/\/fashionstrategists.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">fashionstrategists.com<\/a><\/p>\n<p>ClubHouse: <a href=\"https:\/\/clubhousedb.com\/user\/sonia205\" target=\"_blank\" rel=\"noreferrer noopener\"> sonia205<\/a><\/p>\n<p>REGISTER YOUR INTEREST IN THE <strong>FASHION COLLECTIONS THAT SELL<\/strong><\/p>\n<ul>\n<li>Join the waitlist <a href=\"https:\/\/fashion-insiders.ck.page\/a949958f47\" target=\"_blank\" rel=\"noopener\">HERE<\/a> and be the first to know when <em><strong>Fashion Collections That Sell<\/strong><\/em> training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.<\/li>\n<\/ul>\n<p><strong>About the Podcast Host:<\/strong><\/p>\n<p>Dessy is the author of <a href=\"https:\/\/amzn.to\/35wo2y9\" target=\"_blank\" rel=\"noopener\">Become a Fashion Insider book<\/a> and the founder of <a href=\"https:\/\/fashioninsiders.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fashion Insiders &amp; Co<\/a> &#8211; an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book <a href=\"https:\/\/amzn.to\/35wo2y9\" target=\"_blank\" rel=\"noopener\">here<\/a>:<\/p>\n<p class=\"p1\"><a href=\"https:\/\/amzn.to\/35wo2y9\" target=\"_blank\" rel=\"noopener\">https:\/\/amzn.to\/35wo2y9 )<\/a><\/p>\n<p><strong>*** If you would like to\u00a0<\/strong><a href=\"https:\/\/www.fashioninsiderstraining.com\/work-with-me\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>book a powerful Breakthrough Power Hour<\/strong><\/a><strong>\u00a0and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy\u00a0<\/strong><a href=\"https:\/\/www.fashioninsiderstraining.com\/work-with-me\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here<\/strong><\/a><strong>***<\/strong><\/p>\n<p><strong>Contact Method:<\/strong><br \/>\nFashion Insiders &amp; Co<br \/>\n<a href=\"https:\/\/fashioninsiders.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">official website<\/a>: https:\/\/fashioninsiders.co\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>: @fashioninsidersco<\/p>\n<p class=\"p1\">Discover more great content on our <a href=\"https:\/\/www.youtube.com\/channel\/UCDx5HDhSfXvbQ_Vi16XLVqA?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">YouTube<\/span><\/a> channel.<\/p>\n<p><strong>If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes &#8211; it helps us get this podcast discovered by more listeners just like yourself. Thank you.<\/strong><\/p>\n<p>To submit any questions or get in touch with topic suggestions, write to us at <a href=\"mailto:podcast@fashioninsiders.co\" target=\"_blank\" rel=\"noreferrer noopener\">insider(at)fashioninsiders(dot)co<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Sonia Summan &#8211; a multi-talented fashion industry expert who has spent 20+ years specialising in sales for a wide range of brands from the high street to the luxury segment of the industry. Quite honestly &#8211; there is nothing Sonia doesn&#8217;t know about growing a fashion brand vis a vis different routes to market. [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":7416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/7396"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=7396"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/7396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/7416"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=7396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=7396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=7396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}