{"id":7410,"date":"2022-03-11T10:58:39","date_gmt":"2022-03-11T10:58:39","guid":{"rendered":"https:\/\/fashioninsiders.co\/?p=7410"},"modified":"2022-03-11T10:58:39","modified_gmt":"2022-03-11T10:58:39","slug":"58","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/podcast\/58\/","title":{"rendered":"E58: Having Cohesive Fashion Collections Can Grow Your Brand (Part 1)"},"content":{"rendered":"<p><iframe style=\"border: none; min-width: min(100%, 430px);\" title=\"058:How Having Cohesive CollectionsCan Grow Your Brand (Part 1)\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=n24it-11cb81a-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Verdana&amp;skin=f6f6f6&amp;font-color=auto&amp;btn-skin=3267a3\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having cohesive fashion collections.<\/p>\n<p>In fact &#8211; most creative brand founders do not understand what &#8220;cohesive&#8221; means in terms of a fashion collection structure.<\/p>\n<p><strong>Listen to this episode and discover:<\/strong><\/p>\n<ul>\n<li>The three key areas most brand founders face challenges that prevent them from seeing steady business growth;<\/li>\n<li>What having cohesive fashion collections means [13:00m]<\/li>\n<li>The importance of focusing on the &#8220;evolution&#8221; of your product ranges and not having a mini &#8220;revolution&#8221; every time you launch;<\/li>\n<li>How a cohesive fashion collections range can help grow your brand from a customer point of view;<\/li>\n<li>and so much more&#8230;.<\/li>\n<\/ul>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<ul>\n<li>Cohesive Fashion Collections building is about evolution and not revolution.<\/li>\n<li>Collections must look like families and the products within them look like they belong together.<\/li>\n<li>Successful brands know how to create and cultivate loyal repeat customers.<\/li>\n<\/ul>\n<p><strong>Resources:<\/strong><\/p>\n<ul>\n<li>Get your copy of the <strong><em>Become A Fashion Insider<\/em><\/strong> book here: <a href=\"https:\/\/amzn.to\/3hii9XT\" target=\"_blank\" rel=\"noopener\">Amazon UK<\/a> | <a href=\"https:\/\/www.amazon.com\/Become-Fashion-Insider-modern-day-launching-ebook\/dp\/B09L5K3K4J\/ref=sr_1_1?crid=28BAKXYCKM1IU&amp;keywords=dessy+tsolova&amp;qid=1645814075&amp;sprefix=dessy+tsolova%2Caps%2C193&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\">Amazon USA<\/a> and all other international outlets of Amazon, <a href=\"https:\/\/www.barnesandnoble.com\/w\/become-a-fashion-insider-dessy-tsolova\/1140540779\" target=\"_blank\" rel=\"noopener\">Barnes &amp; Noble<\/a>, <a href=\"https:\/\/www.waterstones.com\/book\/become-a-fashion-insider\/dessy-tsolova\/9781739823016\" target=\"_blank\" rel=\"noopener\">Waterstones<\/a> and other online booksellers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Join the waitlist <a href=\"https:\/\/fashion-insiders.ck.page\/a949958f47\" target=\"_blank\" rel=\"noopener\">HERE<\/a> and be the first to know when <em><strong>Fashion Collections That Sell<\/strong><\/em> training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>About the Podcast Host:<\/strong><\/p>\n<p>Dessy is the author of <a href=\"https:\/\/amzn.to\/35wo2y9\" target=\"_blank\" rel=\"noopener\">Become a Fashion Insider book<\/a> and the founder of <a href=\"https:\/\/fashioninsiders.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fashion Insiders &amp; Co<\/a> &#8211; an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book <a href=\"https:\/\/amzn.to\/35wo2y9\" target=\"_blank\" rel=\"noopener\">here<\/a>:<\/p>\n<p class=\"p1\"><a href=\"https:\/\/amzn.to\/35wo2y9\" target=\"_blank\" rel=\"noopener\">https:\/\/amzn.to\/35wo2y9 )<\/a><\/p>\n<p><strong>*** If you would like to\u00a0<\/strong><a href=\"https:\/\/www.fashioninsiderstraining.com\/work-with-me\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>book a powerful Breakthrough Power Hour<\/strong><\/a><strong>\u00a0and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy\u00a0<\/strong><a href=\"https:\/\/www.fashioninsiderstraining.com\/work-with-me\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here<\/strong><\/a><strong>***<\/strong><\/p>\n<p><strong>Contact Method:<\/strong><br \/>\nFashion Insiders &amp; Co<br \/>\n<a href=\"https:\/\/fashioninsiders.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">official website<\/a>: https:\/\/fashioninsiders.co\/<br \/>\n<a href=\"https:\/\/www.instagram.com\/fashioninsidersco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>: @fashioninsidersco<\/p>\n<p class=\"p1\">Discover more great content on our <a href=\"https:\/\/www.youtube.com\/channel\/UCDx5HDhSfXvbQ_Vi16XLVqA?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">YouTube<\/span><\/a> channel.<\/p>\n<p><strong>If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes &#8211; it helps us get this podcast discovered by more listeners just like yourself. Thank you.<\/strong><\/p>\n<p>To submit any questions or get in touch with topic suggestions, write to us at <a href=\"mailto:podcast@fashioninsiders.co\" target=\"_blank\" rel=\"noreferrer noopener\">insider(at)fashioninsiders(dot)co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having cohesive fashion collections. In fact &#8211; most creative brand founders do not understand what &#8220;cohesive&#8221; means in terms of a fashion collection structure. Listen to this episode and discover: The three key areas [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":7412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6815],"tags":[],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/7410"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=7410"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/7410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/7412"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=7410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=7410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=7410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}