{"id":752,"date":"2017-02-19T18:54:29","date_gmt":"2017-02-19T18:54:29","guid":{"rendered":"http:\/\/insider.utelier.com\/?post_type=toolkit&#038;p=752"},"modified":"2019-04-12T07:44:12","modified_gmt":"2019-04-12T06:44:12","slug":"pre-suasion-revolutionary-way-influence","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/book-reviews\/pre-suasion-revolutionary-way-influence\/","title":{"rendered":"Pre-Suasion: A Revolutionary Way to Influence and Persuade"},"content":{"rendered":"<h2>Pre-Suasion: A Revolutionary Way to Influence and Persuade<\/h2>\n<p>The author of the legendary bestseller <i>Influence<\/i>, social psychologist Robert Cialdini, Ph.D., shines a light on effective persuasion and reveals that the secret doesn\u2019t lie in the message itself, but in the key moment before that message is delivered.<\/p>\n<p>He says: &#8220;&#8230;frequently the factor most likely to determine a person\u2019s choice \u2026 is not the one that counsels most wisely \u2026 it is one that has been elevated in attention (and, thereby, in privilege) at the time of the decision.&#8221;<\/p>\n<p><em>Pre-Suasion<\/em> is\u00a0an essential tool for anyone serious about science-based business strategies.<\/p>\n<p>I cannot recommend this lively and engaging read highly enough.<\/p>\n<p>It will change the way you think, and change it for the better.<\/p>\n<p>Buy it<a href=\"https:\/\/www.amazon.co.uk\/gp\/product\/1847941435\/ref=as_li_tl?ie=UTF8&amp;tag=fashioninsi02-21&amp;camp=1634&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1847941435&amp;linkId=b862ae051de27eebe4a809ae29296f36\" target=\"_blank\" rel=\"noopener noreferrer\"> here.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pre-Suasion an essential tool for anyone serious about science-based business strategies.<\/p>\n","protected":false},"author":108,"featured_media":759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3926],"tags":[4161],"_links":{"self":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/752"}],"collection":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":0,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media\/759"}],"wp:attachment":[{"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashioninsiders.co\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}