{"id":78,"date":"2015-11-04T10:39:59","date_gmt":"2015-11-04T10:39:59","guid":{"rendered":"http:\/\/www.utelier.com\/blog\/?post_type=toolkit&p=31"},"modified":"2019-07-15T12:27:35","modified_gmt":"2019-07-15T11:27:35","slug":"finding-investors-fashion-business","status":"publish","type":"post","link":"https:\/\/fashioninsiders.co\/toolkit\/business-basics\/finding-investors-fashion-business\/","title":{"rendered":"Finding Investors for Your Fashion Business"},"content":{"rendered":"
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If you have decided that finding investors for your fashion business is the best option for you, here is some advice on how to prepare yourself to find the right one; whether you\u2019re looking for a venture capitalist, an angel investor, a super-angel or a growth investor.<\/p>\n
Finding an investor is not for everyone, but if you have the financial backing that you need, you will be free to work on promoting your fashion business, design more products and sell, sell, sell.<\/p>\n
You should have a plan<\/strong><\/p>\n First things first: You need to make sure that you have a business in place. One that is attractive and stable enough for someone to plough their money into.<\/p>\n One of the main components of a good business plan is the research you put into it. You should be aware of your target audience a.k.a. your “ideal customers,” your competition, the demand for your product, and where it would sit in the hopefully hungry market.<\/p>\n You need to make sure that your business sounds, and actually are, worthy of investment, aside from how stunning your designs and ideas are. After all, would you invest in a company that sounds like it was bound to fail? No, you would not, because you would not want to lose any of your money. No one would, so remember that.<\/p>\n Having a business plan is also great for your mind because it allows you to think about the trajectory of your business in a clear way. You will devise your business plan, so therefore by the time you\u2019ve finished with it, you will know it inside and out.<\/p>\n Then you need to flavour it with terms that mean, \u201cthis will make you [the investors] money.\u201d And just like an actor who has learned their lines, your delivery will be believable and enthralling.<\/p>\n