Over the past 20+ years, I have worked for small and large British luxury brands. From womenswear clothing, soft and hard accessories, to launching my own fine jewellery brand, I’ve managed the design, product development and production processes and teams, all the while creating winning products that generated millions in revenue.

After fifteen years working for brands, I left being an employee to co-found one of the first, at the time, online manufacturing platforms connecting designers and brands to fashion manufacturers worldwide. I spent years working closely with start-ups, small and medium-sized fashion brands, raw material suppliers and manufacturers on one hand and software developers and marketers on the other. Quite literally, there isn’t a single aspect of building and growing a brand and business that I have not been involved in. I’ve tried, tested and learnt invaluable lessons the hard way.

Through mentoring and client work I was able to see first hand (repeatedly) the problems in the fashion industry. The biggest cause of most business problems faced by brands and entrepreneurs, more often than not, is the lack of knowledge and understanding of how fashion on the inside really works.

The fashion industry is complex and unregulated. It is unforgiving to people who don’t make the effort to learn how it all works. All too often creatives feel like outsiders and make rookie mistakes out of fear and lack of know-how.