Nice to meet you...
I’m an accidental entrepreneur. Growing up in communist Eastern Europe, being self-employed and owning your business meant you were a misfit, rejected by the system. But somehow I secretly dreamt that one day I will work in fashion for myself.
Having worked for over two decades in the fashion industry now, I have seen recessions come and go, brands be all the rage one day and bite the dust the next... One used to have to go to college to work in fashion, but now anyone can be a designer and launch a brand. Yet, no matter how lowered the barriers to entry may be and how much technology has made it easier to be your own boss - the business fundamentals have not changed at all.
I believe we all have gifts to offer the world. Success is not how many likes and shares you get on social media, but having the freedom to do what you love in any way that works for you.
At a time when being multi-passionate is the norm, it is entirely possible to turn your passion for fashion into a profitable, purpose-driven venture, that sometimes serves a higher purpose and leaves a lasting legacy.
Over the past 20+ years, I have worked for small and large British luxury brands. From womenswear clothing, soft and hard accessories, to launching my own fine jewellery brand, I've managed the design, product development and production processes and teams, all the while creating winning products that generated millions in revenue.
After fifteen years working for brands, I left being an employee to co-found one of the first, at the time, online manufacturing platforms connecting designers and brands to fashion manufacturers worldwide. I spent years working closely with start-ups, small and medium-sized fashion brands, raw material suppliers and manufacturers on one hand and software developers and marketers on the other. Quite literally, there isn't a single aspect of building and growing a brand and business that I have not been involved in. I've tried, tested and learnt invaluable lessons the hard way.
Through mentoring and client work I was able to see first hand (repeatedly) the problems in the fashion industry. The biggest cause of most business problems faced by brands and entrepreneurs, more often than not, is the lack of knowledge and understanding of how fashion on the inside really works.
The fashion industry is complex and unregulated. It is unforgiving to people who don't make the effort to learn how it all works. All too often creatives feel like outsiders and make rookie mistakes out of fear and lack of know-how.
But it doesn't have to be this way!
My passion to help start-ups and small brands launch and grow meaningful brands led me to create Fashion Insiders & Co.
Starting, launching, and scaling your business should not have to be stress-inducing or so difficult that you end up hating the process.
My gift to be able to break down the design, development & manufacturing process and simplify it into actionable steps to help entrepreneurs identify and overcome their business challenges. Most importantly, to build their knowledge and confidence so that they can launch and grow meaningful, profitable brands.
The Personal Bio
I was born and grew up in Bulgaria, a small country in Eastern Europe. Nestled between the Black Sea, Greece, and Turkey. Craftsmanship and resourcefulness are two characteristics that make this small corner of the world special and have come to define me too.
I spent much of my childhood sewing, knitting, and embroidering, dreaming of the day when I would be grown up and work in fashion.
But upon graduating with a Fashion and Business degree, I realized that I didn’t want to be a designer after all. I didn't want the pressure of coming up with design ideas. What I really enjoyed was creating the products. I loved the process of working alongside the people who touched the product along its journey from the idea stage all the way to market launch.
My curiosity and low boredom threshold have seen me work for large and small brands and get involved in unusual projects.
Looking back - every job, every work trip, and every challenge faced were the perfect stepping stones to today. Doing what I do now is the greatest reward for all the years spent doing what I love.
IF YOU’RE ANYTHING LIKE THE CLIENTS I WORK WITH, YOU'LL BE FEELING FED UP OF PLAYING SMALL; IF YOU’RE READY TO TRULY GROW PERSONALLY, AS WELL AS GROW YOUR BRAND INTO A BUSINESS, DOING WHAT YOU LOVE AND MAKING ALL THE MONEY YOU WANT…YOU’RE IN THE RIGHT PLACE. I’VE GOT YOU.
I’ll show you HOW to create and manufacture products you love, how to grow your brand and audience, make money and stay on brand at the same time.
Ready? Let’s go!
Just click here now and find out how we can work together. Take that next step. Push yourself out of that comfort zone and trust that YOU are reading this, right now, for a reason.