The Top Seven Fashion Pricing Strategy Mistakes Brands Must Avoid
Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially small) brands and frequent flow of new collections. Pricing fashion products historically has involved more art than science. Being that most […]
Business Planning for Success
Imagine this – you have a great idea, you want to start your own business and everyone you tell is supportive and encouraging, and then they tell you firmly in a non-negotiable tone of voice, “You MUST write a business plan!”
The Pre-Business Plan
Working in fashion is often not for the faint hearted. But starting your own business, your own brand – as some would say – that’s a different ball game.