Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.
Once you make the decision to go into fashion wholesale with your products, to shops, you will need to ensure that you have all of the necessary supporting materials. These include sales items and selling information packs.
As a designer in the fashion industry, it’s a necessity to deal with factories and manufacturers. Knowing the difference between Specification sheet and Spec pack (often referred to as Tech Pack) and using them to your advantage can make or break your business.
No matter how amazing your fashion product design may be, without a Tech Pack, and with no experience or knowledge of the industry, most factories will not take you seriously, deal with you or if they do, you will face countless problems. And yet so few fashion entrepreneurs know about it or know how to put one together.