fashion Insiders logo
Search
Close this search box.

The Power of Fashion Collaboration

The landscape of fashion has become increasingly democratized, and the formula of offering limited edition pieces designed in collaboration with another brand or person has proven to be extraordinarily lucrative.

Getting Trade Press for Your Fashion Business

Fashion PR

The editor of U Magazine attended a talk at last week’s International Jewellery London show, on the ways in which fashion brands and designers could work effectively with the trade press.

The Best Ways to Allocate Your Budget

Utelier - allocating the budget - fashion start-upsp

Rarely does a new business start with enough money to last until a profit is turned. It might happen in the movies, but what happens in real life – more often than not – is that you start spending some or all of the capital you have raised.

How To Write A Fashion Press Release

utelier_how_to_write_fashion_press_release

A well-written and curated press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity.

Top 10 Tips for Successful Public Relations: Part Two

Utelier Blog - Top 10 Tips for Successful PR

It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. Here are our top tips on how to market your brand.

Top 10 Tips for Successful PR: Part One

Utelier Blog - Top 10 Tips for Successful PR

There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips