To start a handbag line in such a competitive retail marketplace is a brave endeavour and definitely not for the faint-hearted. All aspects of its development need to work harmoniously in order to create a ‘perfect storm’.
Here are 5 categories of challenges in fashion business that fashion entrepreneurs fail to focus on at the start of a new brand/business/product launch. This article will help you figure out what you can do about these challenges.
What is sample development and how to work out & plan how much money you will need for sample development if you are just starting out?
Launching and running a product based fashion brand more often than not revolves around the creation of collections. The quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest.
Leftover fabric, deadstock materials, surplus stock…these are words that a decade ago were not part of the fashion vocabulary. If you had included them in
To launch and grow a fashion brand online seems like a glamorous way to make a living. Fashionistas and those with an eye for style
Knowing how to grow a fashion brand is always useful, least of all because it can be very costly. I often say that launching and
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part
The fashion industry is like no other. To those on the outside – it is a glamorous and glitzy industry that looks fun and promises
For an industry as dynamic and fast-paced as fashion, why do so many fashion brands fail? A topic that’s covered more and more of late,
We all need mentors in some point in our lives. Whether it’s our own business or a 9 to 5 job, these top tips will definitely help us find the right mentors for us and get the best out of them.
A wholesale fashion line sheet is an essential sales tool for every brand no matter how small or large must present to buyers if they are to be taken seriously.
The Fashion Fair used to be all about selling. But it is now much more difficult to actually take an order at a Fashion Fair as they have now become marketing exercises and not sales events.
Fashion trend forecasting agencies are the “archaeologists of the future”. Read what they do, how they do it and why are they important.
Once you make the decision to go into fashion wholesale with your products, to shops, you will need to ensure that you have all of the necessary supporting materials. These include sales items and selling information packs.
Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one i.e. they are already successful – almost without fail currently have or have had one in the past, because they know and understand the value a good advisor brings.
As a fashion business owner, there are more than just deals and a workspace to secure at the end of your working day. You also need to make sure that you are cyber-secure, Tahir Basheer of law firm Sheridans shares his advice on how to do so.
Have you thought about running a pop-up shop to sell your products? If you are, there are many points to consider to ensure that your brand’s message is translated to your target audience.
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