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E55: How a self-taught artist became a designer for Hermes with Arlette Ess

Meet Arlette Ess – a self-taught artist and ex-model who turned her art into wearable creations. And not only that…her works of art can now be bought at Hermes – the luxury brand that exemplifies art, craft and luxury.

Listen to this episode and discover:

  • How Arlette got her start in the fashion industry
  • Why she escaped working for the high street as a print designer and the contrast between designing for the mass market and designing for luxury clients.
  • What Arlette’s design process looks like and how she has learned to value and price her works of art.
  • The mind shifts she has had to make in order to be able to build a brand and business around her art
  • How she overcomes objections that may cost her sales.
  • How she manages the fear of making mistakes 
  • The idea of success and what it means to her. How Arlette chose to recognise herself as already being successful.
  • …and so much more.

Takeaways:

“I create designs that people can enjoy without owning them and I’m ok with that”

“High-end fashion – how do people enjoy it? By buying a knockoff or admiring from something without buying it – and that’s ok!”

“Having a low self-esteem is a waste of time”

Discover Arlette’s art and brand here:

Website: https://arlette-ess.com/arlette/

Instagram: @arletteess

About the Podcast Host:

Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co – an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 )

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Contact Method:
Fashion Insiders & Co
official website: https://fashioninsiders.co/
Instagram: @fashioninsidersco

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To submit any questions or get in touch with topic suggestions, write to us at [email protected]

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