The 9 C’s vital to how to grow a fashion brand in 2020
Knowing how to grow a fashion brand is always useful, least of all because it can be very costly. I often say that launching and growing a fashion business is akin to throwing money into a black hole. You always need to put in more and the returns are rarely apparent and immediate. But in […]
5 Important Reasons for Sourcing Materials at Fashion Trade Shows
The reasons why one should attend an industry trade fair have changed over the last few years. But their importance has not diminished, as long as you know what to expect and ma
9 easy ideas to increase sales for your fashion brand
Many fashion brand owners and entrepreneurs I speak to often complain about lack of sales and ask “how do you increase sales for your fashion brand”? They blame the economy, social media and everything under the sun. Their brands and businesses suffer, struggle and often close because of no sales. The reality is somewhat different. […]
How to Launch Your Fashion Brand According to Your Niche (Part 2)
To launch a fashion brand to a specific niche of customers or market is an age-old tested recipe for business success. In these 3 part series, we show you how to do it and why it is important in fashion to follow and apply what already is proven to work well. In part 1 of […]
How to Get the Best Out of Your Mentor [and grow your business]
We all need mentors in some point in our lives. Whether it’s our own business or a 9 to 5 job, these top tips will definitely help us find the right mentors for us and get the best out of them.
How to Select the Best Fashion Fair to Show at?
The Fashion Fair used to be all about selling. But it is now much more difficult to actually take an order at a Fashion Fair as they have now become marketing exercises and not sales events.
Fashion Insider Tips for Sourcing Fabric Efficiently
Sourcing fabric for new fashion collections is one of the most exciting aspects of running a fashion label. Learn how to do it better with our top tips.
Aim for “good” rather than “perfection”
When you run a business, you cannot afford to chase “perfection”. Commercial thinking must be exercised, deadlines respected and the business needs put first.
Turn an idea into a finished product
While in the past one may have had an idea and not done much about it, today – we have an idea and we know we have infinite possibilities to make it happen.
The Power of Fashion Collaboration
The landscape of fashion has become increasingly democratized, and the formula of offering limited edition pieces designed in collaboration with another brand or person has proven to be extraordinarily lucrative.
5 Reasons You Need a Business Mentor
Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one i.e. they are already successful – almost without fail currently have or have had one in the past, because they know and understand the value a good advisor brings.
9 Tips for Coping with the Overwhelm of Fashion Trade Shows
Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.
5 Top Tips for a Successful Pop-Up Shop
Have you thought about running a pop-up shop to sell your products? If you are, there are many points to consider to ensure that your brand’s message is translated to your target audience.
3 Top Tips for Better Fashion Product Pricing
Fashion product pricing is essential, yet tricky to get right. To make your fashion business work, one of the key things you must do is make a profit. Learn what is required in order to get the price right outright.
Advantages and Disadvantages of Franchising
A franchise is a major decision for a business to make, here Tahir Basheer outlines the main advantages and disadvantages of a franchise business model from the perspective of the brand owner (i.e the franchisor).
Top 10 Tips for Successful Public Relations: Part Two
It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. Here are our top tips on how to market your brand.