Pre-Suasion: A Revolutionary Way to Influence and Persuade
The author of the legendary bestseller Influence, social psychologist Robert Cialdini, Ph.D., shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
He says: “…frequently the factor most likely to determine a person’s choice … is not the one that counsels most wisely … it is one that has been elevated in attention (and, thereby, in privilege) at the time of the decision.”
Pre-Suasion is an essential tool for anyone serious about science-based business strategies.
I cannot recommend this lively and engaging read highly enough.
It will change the way you think, and change it for the better.
Buy it here.