The Glitter Plan is a great book and a must-read for anyone thinking of starting their own fashion label.
Though the industry and how one enters it has changed somewhat since the days Juicy Couture was founded, namely, with the emergence of Social Media, the essential requirements for the courage to take the first steps, aiming high, dreaming big, working hard and sticking to your principles is still an essential prerequisite. This book is full of it!
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: whatever they did, they both had to be obsessed by it.
The best friends project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
The Glitter Plan is a wonderful book about starting a mega fashion label with little more than an idea, determination and guts. It will motivate new talent to follow their instincts and passion and know that the impossible is indeed possible.
Related reading: The Fashion Switch: The New Rules of Fashion Business
Gela and Pam tell their story honestly, modestly and with fabulous humour. The chapter endings with the key, hard-earned lessons are an excellent source guide.
The book is easy to read, and told in the bright, cheery voice that defines Juicy style even today. The Glitter Plan shows readers how to transform passion and ideas into business success.
Buy The Glitter Plan here.
Image credit: Juicy Couture