How to Win Friends and Influence People, by Dale Carnegie
Ask any successful entrepreneur what book has helped and influenced them most, and chances are most will mention this perennial favourite. Dale Carnegie’s best seller, written in 1937 is as timeless and relevant as ever, even in today’s competitive world.
Full of stories and anecdotes, the book is easy to read and practical to apply. In fact, it is deceptively easy to read. The magic of the book is to read it slowly and really understand the simple concepts the author presents to us – concepts we are all familiar with yet unknowingly don’t apply and fail to understand what profound effects they can have on our everyday relationships – be it personal or business.
One such concept is the idea that deep down any conflict or situation boils down to the fact that people want to be made feel important. Simple yet once understood, the benefits of spotting this small character trait in any situation and making small behavioural adjustments reaps great benefits.
A great book for anyone, at any age, in any walk of life.
Buy it here if you are in the UK.
Have you read Persuasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini? It’s another phenomenal book about the art of effective persuasion. Read it in our previous post here.