The reasons why one should attend an industry trade fair have changed over the last few years. But their importance has not diminished, as long as you know what to expect and ma
In product-based businesses, the issue of excess stock is often a problem that is overlooked. It is, in fact, one of the silent killers known to the fashion business. Being aware of it and...
Designing a fashion collection is relatively easy. Anyone can do it. But creating and putting together a cohesive fashion collection that sells requires you to know the secret sauce. Say YES if you want...
Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially...
Working with clothing manufacturers overseas is a natural progression for many fashion brands. The move is often necessitated by two main factors - a need for larger volume production or a necessity to reduce...
https://youtu.be/wkC0a5O0zag The fashion industry is like no other. To those on the outside – it is a glamorous and glitzy industry that looks fun and promises fame and riches. The truth is far from it....
The 2008 global recession has a lot to answer for. Aside from so many fashion brands and retailers closing doors and filing for bankruptcy, many barely survived by adopting a discounting strategy and reducing...
Tech packs! Love them or hate them, if you're in fashion - you simply need them! Like anything in life, the quality of the outcome depends on the quality of the input. In fashion, this...
Selecting the correct size label for your clothing range and whether you use letters or numbers sends a clear message about the market you aim to enter. Their use isn’t based on random selection. Both...
Are the students learning anything valuable (i.e., updated) in terms of the real-world fashion jobs? After graduation, students are not left with enough opportunities thus, leading to designers only. Here we explore more fashion jobs opportunities after graduation.
We all need mentors in some point in our lives. Whether it's our own business or a 9 to 5 job, these top tips will definitely help us find the right mentors for us and get the best out of them.
Brands with any integrity have been thinking of ways to build their businesses with a sustainable advantage for a while now. Below are 7 Eco-friendly practices that a fashion business can do to contribute to sustainability in the fashion industry.
Working with fashion manufacturing companies is easy if you know and follow the few simple do's and don't do's most entrepreneur learn the hard way. Don't be one of them - read this and get a start on the right track.
How to get the best out of your pattern cutter should be at the forefront of your mind if you’re about to embark on developing a fashion range. Learn how to prepare for your meeting.
The Chinese textile manufacturing industry is one of the world’s biggest apparel exporters to the west. But their Chinese new year celebrations can affect negatively your fashion business. Read and learn how to avoid this from happening.
Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.
Making a perfect garment sample good enough for the factory to follow through to production, can be approached in three ways. Whichever way you choose, your final outcome is to produce items to a very high standard so that they can be used by a factory as a template for your production.
Sourcing fabric for new fashion collections is one of the most exciting aspects of running a fashion label. Learn how to do it better with our top tips.
Pinterest is a social media platform of choice for brands, due to the ability to curate visual content and drive traffic to the brands' commercial channels.
Asking fashion factories key questions before working with them will save a lot of time, money and heartache. Learning how to identify the best from the rest will be the single most important skill you need to develop.
Quality control in the fashion manufacturing industry is incredibly important. Failing to maintain certain standards can lead to all sorts of problems, especially for a start-up company. Without a track record for selling your products,...
Launching a website is no longer a choice for a business. Regardless of the size, industry and location - not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.
Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowdfunding means not parting with any equity.
Finding a good manufacturer is not as tricky as many believe it to be. Like with any first business meeting, you need to go prepared and armed with clear information about who you are, what your business is about, where you want to go, and what you need out of this meeting.
Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one i.e. they are already successful – almost without fail currently have or have had one in the past, because they know and understand the value a good advisor brings.
Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.
At the Enterprise Nation’s Fashion Exchange event on Wednesday 16 September, Founder of WGSN and CEO of Stylus, Marc Worth shared his advice with fashion entrepreneurs on running a successful fashion business. It was a day filled with entrepreneurial spirit, and fashion professionals sharing knowledge and experience, and making new contacts.
Here are some tips on how to work with a manufacturing supplier.
Well done! You’re about to launch your fashion business, there is so much you need to focus on and your mind is busy with endless to-do lists. We’ve compiled the key things that you need to bear in mind to give you clarity, and act efficiently and effectively.
You’ve researched who you want to target on Twitter. Your Instagram curation shows potential followers exactly what your brand is about. Your Facebook fans are liking your posts daily, and your Pinterest photos are beautifully styled mood boards.
It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. Here are our top tips on how to market your brand.
There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips
We see it every day, on the commute to work or at a business event; people are almost never willing to speak to one another. When did networking become a chore or a scary situation?
Rebecca Hafenrichter, founder of minimalist handbag label Becca Haf London, is currently working on her first collection of handbags and small leather goods. All the manufacturing for the collection is completed in Ubrique, Spain, a small town famous for its 400-year-old leather industry. She recently went to visit her manufacturer for the first time.