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Top tips on finding a fashion manufacturer, accessories manufacturing, minimum order quantity, tech pack fashion, fashion press release examples.

launch and grow a fashion brand online in 2020

9 Effective Ways to Launch and Grow a Fashion Brand Online

To launch and grow a fashion brand online seems like a glamorous way to make a living. Fashionistas and those with an eye for style would be perfect for this job. Unfortunately, there’s more...
working with the wrong manufacturer

10 Top Signs You’re Working with the Wrong Manufacturer

Fashion manufacturing is not for the faint-hearted. Working with the wrong manufacturer can be painful. Fashion manufacturing is like relationships. In fact, it is apt to compare the process to dating...Pick the right fashion...
sourcng materials at fashion trade shows

5 Important Reasons for Sourcing Materials at Fashion Trade Shows

The reasons why one should attend an industry trade fair have changed over the last few years. But their importance has not diminished, as long as you know what to expect and ma
excess stock fashion rail sale

How to Clear Excess Stock and the Importance of It to Your Fashion Brand

In product-based businesses, the issue of excess stock is often a problem that is overlooked. It is, in fact, one of the silent killers known to the fashion business. Being aware of it and...
cohesive fashion collection design

The Secret Sauce to a Successful Cohesive Fashion Collection

Designing a fashion collection is relatively easy. Anyone can do it. But creating and putting together a cohesive fashion collection that sells requires you to know the secret sauce. Say YES if you want...

The Top Seven Fashion Pricing Strategy Mistakes Brands Must Avoid

Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially...

The Challenge Western Brands Face in Working with Clothing Manufacturers Overseas

Working with clothing manufacturers overseas is a natural progression for many fashion brands. The move is often necessitated by two main factors - a need for larger volume production or a necessity to reduce...

7 Mistakes Career Changers in Fashion Industry Make

https://youtu.be/wkC0a5O0zag The fashion industry is like no other. To those on the outside – it is a glamorous and glitzy industry that looks fun and promises fame and riches. The truth is far from it....

Top 5 Reasons Why Not to Discount Your Fashion Brand Products

The 2008 global recession has a lot to answer for. Aside from so many fashion brands and retailers closing doors and filing for bankruptcy, many barely survived by adopting a discounting strategy and reducing...

5 Ways Startups Can Use Tech Packs to Cut Costs and Save Time

Tech packs! Love them or hate them, if you're in fashion - you simply need them! Like anything in life, the quality of the outcome depends on the quality of the input. In fashion, this...
clothing size labels numbers letters

How to size label your clothing range – letters vs numbers

Selecting the correct size label for your clothing range and whether you use letters or numbers sends a clear message about the market you aim to enter. Their use isn’t based on random selection.  Both...
technical flat drawing drawn by hand

What is a Technical Drawing in Fashion Design?

Providing factories with a "Technical Drawing" otherwise known as a "Flat Drawing" is one of the essential requirements when manufacturing garments or accessories. Whether you are a designer who has skills in fashion sketching, or...
fashion job opportunities for students after graduation

Fashion Job Opportunities for Students After Graduation

Are the students learning anything valuable (i.e., updated) in terms of the real-world fashion jobs? After graduation, students are not left with enough opportunities thus, leading to designers only. Here we explore more fashion jobs opportunities after graduation.

How to Get the Best Out of Your Mentor [and grow your business]

We all need mentors in some point in our lives. Whether it's our own business or a 9 to 5 job, these top tips will definitely help us find the right mentors for us and get the best out of them.

7 Eco-Friendly Practices Every Small Fashion Business Can Do

Brands with any integrity have been thinking of ways to build their businesses with a sustainable advantage for a while now. Below are 7 Eco-friendly practices that a fashion business can do to contribute to sustainability in the fashion industry.

How to Work with Fashion Manufacturing Companies as a Startup

Working with fashion manufacturing companies is easy if you know and follow the few simple do's and don't do's most entrepreneur learn the hard way. Don't be one of them - read this and get a start on the right track.
monisola omotoso pattern cutting get the best out of your pattern cutter

9 Top Tips to Get the Best Out of Your Pattern Cutter

How to get the best out of your pattern cutter should be at the forefront of your mind if you’re about to embark on developing a fashion range. Learn how to prepare for your meeting.
chinese new year

7 Top Tips How to Avoid Manufacturing Drama During the Chinese New Year

The Chinese textile manufacturing industry is one of the world’s biggest apparel exporters to the west. But their Chinese new year celebrations can affect negatively your fashion business. Read and learn how to avoid this from happening.
perfect fitting

What Makes a Perfect Fitting Session?

Read on to learn what makes a perfect fitting session and what you must ensure you have in place if you do not want to waste time and money.

Top Tips for Showing your Brand at the Fashion Trade Show

Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.

11 Top Tips for Working with Indian Manufacturers

Working with Indian manufacturers offshore is a good option for any growing fashion brand looking to improve margin, but before you embark, consider these wise words and the benefit of others experiences.
perfect garment sample

3 Tips to Make a Perfect Garment Sample

Making a perfect garment sample good enough for the factory to follow through to production, can be approached in three ways. Whichever way you choose, your final outcome is to produce items to a very high standard so that they can be used by a factory as a template for your production.
fabric sourcing best tips

Fashion Insider Tips for Sourcing Fabric Efficiently

Sourcing fabric for new fashion collections is one of the most exciting aspects of running a fashion label. Learn how to do it better with our top tips.

Top tips on growing your business exposure with Pinterest

Pinterest is a social media platform of choice for brands, due to the ability to curate visual content and drive traffic to the brands' commercial channels.
Questions to ask manufacturers - fashion factories - Utelier

11 ways to screen fashion factories before working with them

Asking fashion factories key questions before working with them will save a lot of time, money and heartache. Learning how to identify the best from the rest will be the single most important skill you need to develop.

The importance of Quality Control in fashion manufacturing

Quality control in the fashion manufacturing industry is incredibly important. Failing to maintain certain standards can lead to all sorts of problems, especially for a start-up company. Without a track record for selling your products,...

Aim for “good” rather than “perfection”

When you run a business, you cannot afford to chase "perfection". Commercial thinking must be exercised, deadlines respected and the business needs put first.

5 No-Brainer Tips to Increase Brand Value

People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.

3 tips for launching a website in no time and on a budget

Launching a website is no longer a choice for a business. Regardless of the size, industry and location - not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.

7 Most Common Fashion Business Mistakes

Fashion business mistakes are easy to make and hard to correct. Seemingly small, they can fast lead to the death of your business in a matter of months or less. We look at what they are and how to avoid them.
investing for self-employed

Business Crowdfunding for Fashion Brands

Many emerging designers are making the decision to crowdfund their projects - a great post-recession fundraiser - to create a product that they love and know their target consumers will also love, and buy.

6 Productivity Hacks to Save Time and Money

For any entrepreneur, time is of short supply and of great demand. So here are 6 simple productivity hacks that may help a little manage your time better.

21 tips on how to launch a successful Kickstarter campaign

Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowdfunding means not parting with any equity.
Utelier - finding the right fashion manufacturer

5 tested tips for finding the right fashion manufacturer

Finding a good manufacturer is not as tricky as many believe it to be. Like with any first business meeting, you need to go prepared and armed with clear information about who you are, what your business is about, where you want to go, and what you need out of this meeting.
utelier - business mentor

5 Reasons You Need a Business Mentor

Having a mentor is one of the things in life that those that most need it – either don’t know about it or don’t know how to find one; and those that we would consider as least needing one i.e. they are already successful – almost without fail currently have or have had one in the past, because they know and understand the value a good advisor brings.

9 Tips for Coping with the Overwhelm of Fashion Trade Shows

Sourcing tradeshows are almost a right of passage in the fashion industry and they can be a great place to start if you are looking for suppliers.
Utelier - how to network even if you hate it

How to Network Even If You Hate It

Being in the fashion industry means that you have to schmooze (read: network as a professional) at events. But being a fashion business owner means that you have to effectively network with a range of people, at a number of different events.
working with bloggers - tips from

4 Top Tips for Working With Bloggers

Working with bloggers has become a mainstream modus operandi for anyone looking to gain media exposure for their brand. Here are some tips and tricks.
utelier pop-up shop

5 Top Tips for a Successful Pop-Up Shop

Have you thought about running a pop-up shop to sell your products? If you are, there are many points to consider to ensure that your brand’s message is translated to your target audience.
Utelier - Marc Worth - Ten Commandments

Marc Worth: Ten Commandments for Your Fashion Business

At the Enterprise Nation’s Fashion Exchange event on Wednesday 16 September, Founder of WGSN and CEO of Stylus, Marc Worth shared his advice with fashion entrepreneurs on running a successful fashion business. It was a day filled with entrepreneurial spirit, and fashion professionals sharing knowledge and experience, and making new contacts.

Top Tips for Fashion Vloggers

If you vlog for your fashion business, Tahir Basheer of law firm Sheridans explains what you need to consider.
Utelier - Patrick Morrison - getting the best out of your manufacturing supplier relationship

5 tips on how to work with a manufacturing supplier

Here are some tips on how to work with a manufacturing supplier.
utelier communicating with factories

The Do’s & Don’ts of Communicating with Factories

How frustrating is it when you contact factories or suppliers and get no response? Here are the Do’s and Don’ts of communicating with factories so that you get better results.
launching a fashion business

6 things to remember when launching a fashion business

Well done! You’re about to launch your fashion business, there is so much you need to focus on and your mind is busy with endless to-do lists. We’ve compiled the key things that you need to bear in mind to give you clarity, and act efficiently and effectively.
Utelier - fashion product pricing for profit

3 Top Tips for Better Fashion Product Pricing

Fashion product pricing is essential, yet tricky to get right. To make your fashion business work, one of the key things you must do is make a profit. Learn what is required in order to get the price right outright.

Engage Your Virtual Focus Group for InstaValue

You’ve researched who you want to target on Twitter. Your Instagram curation shows potential followers exactly what your brand is about. Your Facebook fans are liking your posts daily, and your Pinterest photos are beautifully styled mood boards.
Utelier - What to look for in a manufacturing partner

What To Look For In A Manufacturing Partner

One of the challenges most often faced and talked about in fashion is the delicate matter of finding a manufacturer – the right manufacturer for you and your brand.
Utelier - Sandra Battistel - Eyespectacle - eyewear line

Top Tips For Creating Your Own Eyewear Line

If you're considering making an eyewear line, eyewear designer Sandra Battistel shares her wealth of advice and experience with these top tips.
communicate your designs

5 Not-So-New Business Resolutions

Take the root of the word more literally and create a movement to resolve your business. There is hope and it is not too late, so, recalibrate and let’s recalculate your 2015 journey.
Utelier - multi-cultural business challenges

Multi-Cultural Business Challenges

The fashion industry is multi-national, multi-cultural and multilingual, with the latter approached in a technical manner and interpretation often ignored.
Utelier Blog - Top 10 Tips for Successful PR

Top 10 Tips for Successful Public Relations: Part Two

It is a truth universally acknowledged that the world of fashion has never before been as competitive as it is today. To start with an idea is easy in comparison to turning that acorn of an idea into a successful business. There are many prerequisites in the recipe for success but one of the main ingredients is PR. Here are our top tips on how to market your brand.
Utelier Blog - Top 10 Tips for Successful PR

Top 10 Tips for Successful PR: Part One

There are many prerequisites in the recipe for success but one of the main ingredients is PR. While the world of press has also evolved and changed, few things however still remain relevant and necessary to do, in order to garner attention. Here is our top tips
turning strangers into connections

Turning Strangers into Connections in 6 Easy Steps

We see it every day, on the commute to work or at a business event; people are almost never willing to speak to one another. When did networking become a chore or a scary situation?
blog - protect your brand intellectual property right

10 Top Tips – How to Protect Your Brand

With the help of our expert from Sheridans Media lawyers we bring you the top 10 tips of how to protect your brand.
Fashion PR

Getting Trade Press for Your Fashion Business

The editor of U Magazine attended a talk at last week’s International Jewellery London show, on the ways in which fashion brands and designers could work effectively with the trade press.
Rebecca Hafenrichter - Becca Haf London

Lessons in Working with Leather Goods Manufacturer Overseas

Rebecca Hafenrichter, founder of minimalist handbag label Becca Haf London, is currently working on her first collection of handbags and small leather goods. All the manufacturing for the collection is completed in Ubrique, Spain, a small town famous for its 400-year-old leather industry. She recently went to visit her manufacturer for the first time.

Celebrity Gifting: A Sound Marketing Strategy?

Imagine making one of your products: designing it, sourcing materials, manufacturing it and then putting it through vigorous quality control measures, and then giving it to someone for free.
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