Once you have perfected the design process, product development and sample making, your marketing should begin in earnest. Catching the eye of important buyers, press and potential customers can be done in many ways but the most effective is to send out a fashion lookbook.
Crowdfunding has become one of the key ways in which small businesses can raise essentials funds to either start up or launch a new area of business or project. While you may not raise as much as money as you would by using an investor, crowdfunding means not parting with any equity.
Many fashion brand owners and entrepreneurs I speak to often complain about lack of sales and ask “how do you increase sales for your fashion
How marketers can employ colours to affect customers’ emotions and behaviour. Let’s find out how colours affect consumer buying behaviour. Almost 93% of people decide
Social media videos are a successful and professional way of delivering messages and keeping your network informed of what you are doing. Creating viral video
To plan a fashion photoshoot is incredibly time-consuming and setting aside weeks, and even months, to arrange everything is quite common. The more time you
Is the Retail vs E-commerce battle, really worth fighting over? Can’t they both live in harmony and both the worlds coexist?
Read the author’s view in this article.
One of the hardest things for a fashion brand is to know how to connect with retail buyers and stay in touch with them continuously.
Fashion trade shows are a great opportunity for a new designer brand to announce its arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.
Pinterest is a social media platform of choice for brands, due to the ability to curate visual content and drive traffic to the brands’ commercial channels.
For all the energy you spend designing and creating, it’s a shame if a photograph fails to capture your effort when you put your pieces out into the world. This crash course in Fashion photography will definitely help you master the art, beautifully.
People buy most products, especially luxury goods because of branding. This one, short, two-syllable word is vital for successful fashion businesses.
Launching a website is no longer a choice for a business. Regardless of the size, industry and location – not having a website is like not having a name. So what can you do on a budget? A lot more than you might think is the answer.
The landscape of fashion has become increasingly democratized, and the formula of offering limited edition pieces designed in collaboration with another brand or person has proven to be extraordinarily lucrative.
Working with bloggers has become a mainstream modus operandi for anyone looking to gain media exposure for their brand. Here are some tips and tricks.
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