If you are frustrated that your brand is not growing faster, you might be making one or more fashion brand positioning mistakes.
In this episode, Karolina Barnes is jumping in with Dessy and discussing what is “fashion brand positioning” and what are the most common mistakes brands make that is keeping them stuck.
- Brand positioning is having a quick recall and knowing that a brand exists when a customer is in the mindset of purchasing something.
- 3 Brand mistakes identified each by Dessy & Karolina
- To have a lifetime customer, keep variety of prices and keep it creative.
- Brand positioning statement – who your customer is, what is your product offering, what is the benefit to the customer. Re-visit it
- Capturing attention of your audience through visuals. Analogy of visual merchandising to website.
About the host:
Dessy is the founder of Fashion Insiders & Co – an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.
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